This relationship between competitors is often called co-opetition (an amalgamation of cooperation and competition). It’s a popular theory in gaming where competitors work together for greater good. The PMA's Industry Advancement Council has released a whitepaper titled Co-opetition, available for download from our resources page. The...
Affiliate Summit East 2015 is over and it’s another one for the history books. The Performance Marketing Association took the Big Apple by storm with a Meet Market table at ASE15, a meeting for board members and PMA Council Chairs, and many members speaking on panels...
The Performance Marketing Association is getting all revved up about Affiliate Summit East in New York City, taking place August 2-4, 2012. That’s just a little over a week away and the excitement of networking, learning new things from sessions and panels, and of course,...
LinkConnector, PMA Industry Champion Tara McCommons, Vice President of Sales and Marketing at LinkConnector PMA: Board of Directors, Head of Membership Committee, former member of the Publisher Recruitment Council Choots Humphries, Co-President at LinkConnector PMA: Chair Industry Advancement Council As an industry Champion Member of the Performance Marketing Association, LinkConnector...
We know that the Performance Marketing space is in a constant and rapid state of evolutionary growth. We also understand that you're busy keeping up with the changes and driving to make the most of your business success. There are so many great reasons to...
February, the month of hearts, flower and love, has passed but the love remains. The PMA’s “I Heart Performance Marketing” campaign asked PMA Members and those in the industry to tell us why they love working in this continually growing space. We received a variety of...
Pinterest is readying monetization plans for its popular social sharing site and earlier this month pulled the plug on affiliates warning that the service will “automatically remove all affiliate links, redirects and trackers on Pins.” A History of Changes to Affiliate Links This isn’t the first time...
Welcome to the PMA Industry Report. PMA Board of Directors member, Lisa Picarille, hosts this episode which includes Publisher Recruitment Council Members Carrie Rocha of Pocket Your Dollars and Carrol Lee of Schaaf-Partner Centric.The discussion centers on PMA Publisher Recruitment Council and goes in-depth on...
The Performance Marketing Association is once again holding its CEO & Founders Cocktail Hour at Affiliate Summit West 15 in Las Vegas.This event is intended for founders, CEOs,and senior leadership of performance marketing organizations and provides an amazing opportunity to network with some of the...
We are reviving the PMA Industry Report. Yes, we are back. This episode features Tricia Meyer, Founder and CEO of SunshineRewards.com and Secretary for the Performance Marketing Association’s Board (https://thepma.org/our-board/) of Directors, along with Lisa Picarille, an Online Content Strategist and PMA Board member. The...
The Performance Marketing Association’s Offers and Rewards Council Industry Champion Member Offers.com last week released a survey that nearly 90 percent of online shoppers will look for coupons and sales online before making a purchase this season.More than one-third of Americans plan to shop online...
I recently ran across a great article about gender bias in the search marketing space. It states that women in the search marketing industry are undervalued by 21 percent in terms of what they are paid relative to their male counterparts. According to the article this is true even when women have the same level of education and experience.
The article examines a variety of issues related to this significant pay gap and gender bias problems including how women are impacted in terms of:
The article also examines how the search marketing space can do better at hiring.
“Look at your internet marketing staff – is it 50/50 men/women or way out of balance, more like 80/20? If it’s the latter, you should probably do something about that. Elisa Gabbert says. “If you’re in a hiring role, examine the hiring process – do you tend to screen out more women? Could you be judging their resumes more harshly? Could your job descriptions even reveal a bias, which might dissuade women from applying?”
The article goes on to state that this isn’t “affirmative action” – you don’t need to hire women who are worse at the job than men. What we need to do is question whether we’re overvaluing men that aren’t truly more qualified.”