The PMA Compliance Council recently hosted a webinar on LinkedIn to discuss subnetworks and how both retailers and publishers can work with them. The overall theme of the webinar was definitely TRANSPARENCY! Click here to watch the video replay. A special thanks goes out to PMA...
The PMA is excited to be heading to Miami for PI LIVE USA next week. Stop by our booth to network with PMA members throughout the conference and learn more what the PMA has been working on this year. Members can take a turn at...
The PMA Compliance Council recently dicussed the issue of how subnetworks fit into affiliate marketing. Although subnetworks have existed for decades, they are increasingly being used in different ways given changes in our industry and new technologies. It's important to understand the role they have...
The PMA's Industry Advancement Council hosted a webinar entitled "Where (in) the Funnel Are You?," which tackled the issue of publishers who are promoting at various points in the customer journey. The webinar is now available for replay on Linkedin. Anyone is able to watch...
The PMA is excited to be once again be hosting a happy hour for our members at PI LIVE USA in Miami. Join us for drinks and snacks while we talk about all things performance marketing. It's a great opportunity to network with other PMA...
Over the last couple of months, the PMA's Industry Advancement Council has been having some terrific conversations about publishers increasingly moving up and down the "funnel" (also sometimes called the customer "journey"). Out of those conversations came the idea for a webinar that would focus...
Last year the PMA had a terrific experience at PI LIVE in Miami, and we are getting ready to do it all over again. We're gearing up for PI LIVE USA April 16-18! As a reminder, PMA members are eligible for free passes to the conference...
In case you misssed it, you can now watch the replay of our recent webinar, BNPL's Impact in Affiliate, on LinkedIn. The latest PMA Industry Survey found that 37% of "Technology Partner" affililate spend was classified as Buy Now Pay Later (BNPL). That represented less than...
PMA Member Affiverse will soon be holding the AMPLIFY Summit on March 19th and 20th, and the PMA is excited to be participating! In addition to having a booth at the virtual conference, a number of our members will be speaking including: Laurie Cutts, Everflow Adam Riemer,...
Most people talk about New Year's Resolutions right around...
Last fall I started hearing conversations about "Amazaon Seller Affiliate Programs" and initially dismissed it as merely being the "Amazon Associates Program." However, as more agencies started talking about it, I realized that this was something completely different and an emerging new way to engage...
You know what affiliate marketing is. You know what the Amazon Associates program is. Do you know what Amazon Seller Affiliate marketing is? In a nutshell, publishers can work more directly with merchants to promote that merchant's products on Amazon--allowing for commission rates and payments...