In an effort to provide more up-to-date guidance, the Compliance Council recently revised its “Retailer Affiliate Agreement” whitepaper.

Originally published in 2013, the newly revised guide is designed to provide best practices to retailers, including affiliate managers and agencies, on establishing affiliate agreements. Publishers may also find it helpful in better understanding their agreements with their merchants.

Areas of consideration include:

  • Paid Search and Display Advertising
  • Software and Toolbar Advertising
  • Social Media Advertising
  • Represented Use of Trademarks and Brand Names
  • Advertiser Offered Tools
  • Permitted Publisher Classes

Download the paper for free today.

Thanks to the following council members for their work on this project:

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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. You can find her on Twitter @SunshineTricia.