Meet the TeamThe 2016 PMA Board of Directors
PMA Governance Committee Chair
Rachel Honoway is the CEO at FMTC, a provider of content aggregation and distribution tools for affiliates. She has served in executive roles within the performance marketing space since the late 90′s, spending over a decade with KowaBunga! and just over 5 years with Lurn/Affiliate Classroom.
PMA Finance Committee Chair
Tony has over 20 years of experience in the Internet and marketing worlds and has a strong track record of growing successful companies and organizations. After selling Cyberia, Tony took over as the President and General Manager of the acquiring ISP and ultimately went on to become the Regional Vice President of Business Services for Earthlink. Most recently, prior to joining imwave, Tony was the Regional Vice President of Interactive Media for the York Newspaper Company.
BOARD MEMBERS AND COMMITTEE CHAIRS
VP Sales and Marketing, LinkConnector Corporation
PMA Membership Committee Chair
Tara McCommons is VP of Sales and Marketing at LinkConnector—a Performance Marketing Network providing innovative technology and support for over a decade. Since beginning her career in affiliate marketing (in 2004), Tara has established a successful record in fueling revenue growth through the development and leadership of strategic partnerships. She leads a high performance sales team that plays a pivotal role in identifying new merchant and affiliate opportunities that will continually expand the LinkConnector network. Tara has been actively involved with the PMA’s Publisher Recruitment Council since 2012.
CEO & President, ShareASale.com, Inc.
PMA Marketing Committee Chair
Brian is the founder and CEO of ShareASale – a retail Performance Marketing Network with over 4,000 Merchants. Brian is a three-time winner of the Affiliate Summit Pinnacle Award for Affiliate Marketing Advocate of the Year and former President of the PMA Board.
CEO, All Inclusive Marketing
PMA Fundraising Committee Chair
Sarah is a recognized digital marketing leader who is ranked in the Top 40 Digital Marketing Strategists and Top 25 Affiliate Marketing Bloggers of 2012, and is recognized by the New York Times as an expert in performance marketing. She has won over a dozen awards, is an international speaker and contributes to periodicals such as Feedfront Magazine and Small Business Trends.
In 2009, Sarah founded All Inclusive Marketing, a leading digital marketing agency known for delivering innovative, experience driven results that reach, engage and convert buyers online, where she acts as CEO. Their clients range from e-commerce start ups to leading retail, travel and SaaS brands such as Norton Symantec, Southwest Vacations, and Dropbox, who want effective digital marketing strategy from innovative thought leaders.
Director of Affiliate Marketing, rewardStyle
A 9-year affiliate marketing veteran, Alexis Caldwell is the Director of Affiliate Marketing at rewardStyle, a sub-affiliate network for bloggers and digital influencers. Alexis works closely with all major affiliate networks, has served on industry advisory boards, including CJ and RAN, and has spoken on panels at key industry events as an expert publisher.
A long time advocate of the affiliate channel, Alexis testified alongside other PMA members at the California state legislature hearing on the Nexus Tax in 2011 and worked closely with the PMA to fight the tax law through numerous press interviews and coordinated legislature outreach. Alexis has close ties with thousands of e-tailers and other publishers, thus constantly keeping her finger on the pulse of affiliate marketing. Alexis has also appeared on CNN, ABC, FOX, CBS and a variety of other media outlets as an online shopping expert.
Prior to joining rewardStyle, Alexis served as Vice President of Global Partnerships at PromoCodes.com (SurfMyAds.com) and Vice President of Partnerships at Bounce Exchange. Alexis’ vast affiliate experience with models including content, coupon/deal, PPC, email, social, onsite CRO, video, software, sub-network and more give her the broad perspective of the role different affiliate models play and the value each can bring to both a merchant program and the end consumer.
Co-Founder & VP Strategic Inititatives, Impact Radius, Inc.
Todd is responsible for forging and managing relationships with many of the company’s flagship advertisers, agencies, and media partners. Previously, Todd was VP Business Development at Digital River’s affiliate network, OneNetworkDirect, where he guided strategic initiatives and industry relations. In the late 1990’s, Todd helped birth the modern affiliate marketing industry as co-founder and VP Business Development of Commission Junction.
PMA Fundraising Committee Chair
Mike Nunez is the Co-Founder and CEO of The Performance Company which includes properties such as AffiliateManager.com, AffiliateRecruitment.com, AffiliateReseller.com, BounceLinks.com and with clients such as Groupon, Publisher’s Clearing House, and SportsMemorabilia.com.
Affiliate Manager, Jane.com
Maryellen stumbled across affiliate marketing while she owned and operated a business with her husband. Taking the reigns of all marketing initiatives (both traditional and online), Maryellen started a hyper-local blog about things to do in her beautiful resort hometown of Coeur d’Alene, Idaho. Quickly outranking the Chamber of Commerce and Visitor’s Bureau on select relevant terms, Maryellen landed a spot at an affiliate marketing agency where she managed programs such as philosophy.com, philosophy UK, Charlotte Russe, Plastic Jungle, DownEast Basics, David’s Cookies, Roots Canada, Roots USA and more.
Always a goal to work inside at an advertiser, Maryellen left the agency for Restaurant.com where she led the channel for both networked and direct affiliate partners. Maryellen is now with Jane.com, recently named the 11th fastest growing, privately held company in the United States by Inc. Magazine – and Jane is further honored to be named the #1 retailer.
Maryellen has been a member of other non-profit boards before and understands the commitment and drive it takes to move a body of volunteers ahead toward a common goal. In this case, Maryellen hopes to continue the honorable work of the PMA in advancing the performance marketing industry, as well as grow the overall knowledge of the organization and it benefits for all of us who love this channel over all other channels.
Founder & CEO, VigLink
Oliver Roup is founder and CEO of VigLink (http://www.viglink.com), an automated affiliate marketing company that works with more than 30,000 merchants to maximize content publisher revenue via links. He brings over 15 years of software experience to VigLink. Previously, he was a Director at Microsoft in charge of product for various media properties including XBOX Live Video Marketplace, Zune Marketplace and MSN Entertainment.
Senior VP of Affiliate Marketing, PepperjamAs SVP of Affiliate Marketing at Pepperjam Network, Maura Smith oversees the client and publisher relationships that drive the success of Pepperjam’s omni-channel performance marketing solutions. With over 10 years of performance marketing insight, Smith has led advertiser, agency and publisher teams, responsible for the growth and optimization of over 1,200 performance marketing programs across 200,000 publisher partnerships.
Smith received a Bachelor of Science from the University of Delaware in Business Administration with a concentration in Marketing and holds an MBA from the University of Scranton.
PMA GENERAL COUNSEL
Partner, David & Gilbert LLPGary practices in the areas of New Media, Advertising/Marketing and Privacy law and regularly counsels clients with respect to issues such as interactive advertising, affiliate marketing, enterprise technology implementations, behavioral advertising, privacy and data security, wireless services and entertainment, joint ventures, intellectual property and laws affecting interactive businesses. Davis & Gilbert LLP’s Marketing and Advertising practice is rated in Tier 1 by The Legal 500 United States and in Band 1 by Chambers USA.
Owner, Sunshine Rewards
Tricia Meyer is the owner of Sunshine Rewards, Helping Moms Connect and other niche sites. She speaks and writes about topics such as monetizing blogs, managing affiliate relationships, and current events in the industry. A graduate of Indiana University School of Law, she combines her legal background and marketing experience to educate and open conversations about legal and ethical issues. As a consultant, she helps companies monetize through affiliate marketing.
PMA MEMBERSHIP COORDINATOR
PMA Membership CoordinatorRachel serves as the PMA’s Membership Coordinator and project manages many of our processes, including our PMA Councils. Her background is in creating more efficient workflow processes and she works with businesses, both for-profits and non-profits to identify and remove the barriers to effective operations systems.