Our MissionThe Performance Marketing Association is a non-profit trade association founded in 2008. It is the only trade association representing the performance marketing industry. The PMA’s mission is to champion and protect accountable performance marketing.
The Performance Marketing Association (PMA) is a non-profit trade association founded in 2008. It is the only trade association representing the performance marketing industry. We are a 501(c)6, incorporated in the State of Delaware and doing business in the State of California.
The PMA’s mission is to champion and protect accountable performance marketing. Our main goals are:
- To promote the growth of the industry,
- Help model standards and best-practices and
- Advocate on behalf of the businesses that comprise the performance marketing industry
The PMA strives to raise the profile of performance marketing by demonstrating the value of this multi-billion marketing channel, which comprises more than 200,000 businesses and individuals. Continued growth of the performance marketing space is expected as advertisers, facing small budgets and big expectations, increasingly look to performance-based marketing initiatives to expand their business.
In addition, the PMA gives performance marketers a unified voice to address issues and challenges facing the industry, such as the “advertising tax” proposed in some states. The PMA investigates these issues, maintains close contact with members, advertisers, legislators and news organizations to inform and educate and provide resource materials.
The association also coordinates advocacy efforts, speaking on behalf of the industry – allowing its members to be heard while still focusing on their respective businesses.
With the PMA leading the charge, businesses will continue to grow and succeed, the quality of work will be demonstrated, and further quality participation in the performance marketing field encouraged.
PMA Members have access to tips, tools, tricks and resources that focus on the practical implementation of strategies that will help grow your business. Read all whitepapers and best practices here.
Looking for a job in the Performance Marketing Industry? Our job board features open positions from some of the top companies in the industry. View all job opportunities.
PMA Members range from top industry executives from companies like Offers.com and eBay Partner Network to growing entrepreneurs and corporations. Check out the full Member Directory here.
The PMA has been actively fighting the ‘Affiliate Nexus Tax’ laws since 2008, spearheading over 70 grassroots campaigns, filing suit against the state of Illinois and more. Learn about all PMA Litigation.
Is Your Site Ready for Primetime?
When a marketing campaign underperforms, the knee jerk reaction from many advertisers is to blame the traffic. Now, obviously not all traffic is created equal, but there are many reasons for the success or failure of a campaign, and the traffic quality is just one component.
Ready to Get Involved?
Any company or organization and select individuals who are committed to improving the Performance Marketing industry are eligible to join the Performance Marketing Association. Membership can be initiated at any time and dues are renewed annually.
Please click on the Membership Levels below to learn more about the inclusives.