PMA Industry Report
FollowWelcome to the PMA Industry Report. PMA Board of Directors member, Lisa Picarille, hosts this episode which includes Publisher Recruitment Council Members Carrie Rocha of Pocket Your Dollars and Carrol Lee of Schaaf-Partner Centric.
The discussion centers on PMA Publisher Recruitment Council and goes in-depth on the council’s mission, what they do, how to join them, and what to expect during January, which is their spotlight month.
Listen to the podcast here:
The Publisher Recruitment Council is chaired by Lucy Bartlett of VigLink.
Recent work from the Publisher Recruitment Council:
- The Benefits of Using Affiliate Links over AdSense for Bloggers
- Guide: The Benefits of Performance Marketing for Bloggers
Learn more about becoming a PMA member and joining a council.
Listen to the podcast here.
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Lisa Picarille
Online Content Strategist at LisaPicarille.com
Lisa Picarille is an online content strategist focusing on digital marketing, branding, and social media for performance marketing companies. She is the former Content Director for the PMA and teaches Internet Marketing at USF Online. An award-winning journalist, Lisa headed the news departments of Wired.com, TechWeb.com, TechTV.com and CRN.com and wrote for Rolling Stone, CRM Magazine, PCWeek, MacWeek, Computerworld and InfoWorld. Lisa has 3 awards for Performance Marketing Advocacy.
Latest posts by Lisa Picarille (see all)
- Co-opetition: So When is it a Good Idea to Work With a Competitor? - November 9, 2015
- PMA Members Out in Full Force at ASE15 - August 17, 2015
- Let’s Meet at ASE15 - July 27, 2015