Blogging and New Media Disclosure Information

attribution-insight-whitepaperThis whitepaper was created to present a selection of attribution strategies and technologies developed by PMA member organizations. This piece will give marketing managers insight into what capabilities are currently available in the marketplace. It outlines the complex path a consumer takes online from awareness to transaction. Readers will walk away with an understanding that interaction with multiple marketing channels plays a significant role in driving the consumer to complete the conversion.

 

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