Compliance Council: Email Marketing Compliance and Best Practices

The purpose of this guide is to inform performance marketers of key compliance requirements and best practices with regard to email marketing. By advocating for best practices, we seek to elevate industry practices, the consumer experience, and advertiser investment in the email channel. We believe that, within the channel, best practices help not only to enhance relationships and mitigate risk, but also help to improve delivery and return on investment.

 

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