Co-Opetition: When Is It A Good Idea to Work With a Competitor
This relationship between competitors is often called co-opetition (an amalgamation of cooperation and competition). It’s a popular theory in gaming where competitors work together for greater good.
The PMA’s Industry Advancement Council has released a whitepaper titled Co-opetition with research, quotes, case studies, and interviews from industry leaders in all 3 segments of our growing industry.
The PMA Compliance Council has released a new whitepaper entitled “Using Images and Copyrighted Works on Your Blog: What You Need to Know.” The paper answers frequently asked questions by bloggers.
The Performance Marketing Association maintains a job board (http://jobs.thepma.org) for Members of the organization as well as those interested in employment in the ever-growing and exciting world of Performance Marketing. The following PDF Report, published April, 2016 gives you a snapshot of “Who’s Hiring in Performance Marketing”
A snapshot of the PMA Job Board (http://jobs.thepma.org) and a look at who is hiring in January of 2016. Includes popular locations, companies, and listings of over 40 positions in the marketplace.
On October 30, 2015 – The FTC held a workshop titled “Follow the Lead” which discussed lead generation and the assorted privacy and consumer concerns that go along with it.
Published September, 2015 – a report on “Who’s Hiring in Performance Marketing”
Our Performance Marketing Glossary of terms has been revised. The latest version is packed with new terms and expanded definitions.
Download and share this infographic that contains 3 steps to getting started as an affiliate.
Published June, 2015 – a report on “Who’s Hiring in Performance Marketing”
Published January 31st, 2015 – a report on “Who’s Hiring in Performance Marketing”
For one influential blogger, here are three lessons learned that reinforce why links via affiliate
marketing trump Google AdSense.
The PMA’s collection of resources across the industry for 2014 Q4, Black Friday and Cyber Monday. Designed to help Retailers and Affiliates maximize their efforts during this season.
The PMA Compliance Council’s Guide to the Canada Anti-Spam Law, outlines key recommendations to marketers who wish to send commercial emails to consumers in Canada.
The Performance Marketing Association and the PMA’s Industry Advancement Council has identified ‘attribution’ as a key challenge facing advertising and performance marketing professionals, but it is also an area of great opportunity.
This study measures the value of services from coupon, offer, deal and reward publishers to consumers (publishers who offer discounts and offers, as well as publishers who offer loyalty programs).
As a blogger or new media professional, it is important to make sure that you stay within the guidelines…
The performance marketing industry can be complicated, with a large diversity of company types, marketing methods…
The Benefits of Performance Marketing for Bloggers” outlines the key benefits of integrating performance marketing into a blog monetization strategy.
The purpose of this guide is to inform performance marketers of key compliance requirements…
Compliance plays an important role in the operation of any online marketing program…
The purpose of this alert is to remind PMA members of the importance of compliance…
The purpose of this guide is to provide best practices to advertisers, specifically retailers…
- Your cart is empty.