Display Ad Industry Infographic

We’re getting hooked on infographics here at the PMA. Luma Partners put together this very interesting model of the display ad industry. It is interesting to see where they put performance marketing. I see plenty of performance-based companies and traffic sources throughout the model, not just in one little box. Thoughts?


Join us for the PMA’s 2011 Member Meeting

January 10, 2011 in Las Vegas

RSVP Below

Join PMA members and industry leaders for updates on the year’s accomplishments, plus networking and some great Italian food!

When: Monday, January 10, 2011 5:30pm – 10:00pm (in conjunction with Affiliate Summit West)

Where: Maggiano’s Little Italy – Las Vegas

Exclusive Sponsorships Available!


5:30 Bar opens

6:30 Meeting Called to Order

  • Executive Director Update, Rebecca Madigan
  • Board President Update, Brook Schaaf, Schaaf-Partnercentric
  • Datafeed Standard Working Group Update by Mitch Gibbs, Ebates (Working Group chair)
  • Code of Conduct Working Group Update by JJ McCarthy, eBay (interim Working Group chair)
  • Advertiser Ts and Cs Standard Working Group Update by Matt Arthur, Adperio (Working Group chair)
  • Report on PMA’s Position on the FTC’s ‘Do Not Track’ proposal by Sarah de Diego of De Diego Law (Attorney Special Interest Group chair)
  • New working groups will be announced by Peter Bordes of MediaTrust (board member)
  • Closing remarks and Q&A


  • Fun & Networking continues!

Space is limited – please RSVP:

RSVP for the 2nd Annual PMA Meeting – January 10, 2010 * indicates required

read more

2010 Top Performance Marketing Companies in the Inc. 5000

Adam Viener wrote a great post on Revenews, noting the performance marketing companies in this year’s Inc. 5000 list of the fastest growing companies. Congratulations to PMA members who made the list:

Welcome to the 2010-2011 PMA Board of Directors

It is with great pleasure that we announce the new PMA Board of Directors:

Brook Schaaf – Board President
Peter Bordes
Karen Garcia
Kristin Hall
Eric Heller
Scott Jangro
JJ McCarthy
Kim Riedell
Jason Spievak

Many thanks to these industry leaders. It’s going to be a great year!

Announcing 2010 PMA Board of Directors Nominees

We are pleased to announce the candidates for the upcoming 2010/2011 Board of Directors nominees. These industry leaders have expressed a desire to help shape the future of the PMA.

The voting period is now open through September 1, 2010 and ballots have been sent to all Gold and Platinum members in good standing who are eligible to vote. If you are an eligible member and did not receive a ballot, please send us an email. If you are not yet a member, you can still vote for this board of directors if your Gold or Platinum membership is paid in full by noon, August 31, 2010. Learn more about joining here.

read more

Special Shout Out: Colorado Ad Tax Team Highlights from AffCon

We recognize and applaud all the hard work being done by grassroots volunteers who generously give their time and talents to battle against the advertising tax bills in their respective states. Without their participation the industry wouldn’t be able to continue this fight.

Who: Peter Bordes from MediaTrust, Jeannine Crooks with Scudder Phillips, Colorado State Representative Jack Pommer,  and David Asseoff from Adperio.

Location: Affiliate Convention Denver 2010

Last week at Affiliate Convention in Denver, people integral to the fight against the ad tax in Colorado, spoke about the fight and the importance of working together as an industry. The fight against the ad tax in Colorado was unique because dozens and dozens of affiliate marketers got involved in the fight.

read more

Coverage of SXSW

SXSW also known as South by SouthWest is one of the fastest growing conferences. It began in 1987 as a well-known music conference in Austin, Texas. Since then it has grown into a 10-day show consisting of three different parts: Music, Film, and Interactive. Movers and shakers attend this show and use it as a hub to announce the latest technology and media launches. It is even said to be the official birth place of Twitter!

Over 12,000 registrants attend the SXSW Music Conference. They come to see more than 100 global artists that are featured. The SXSW Film Conference was added in 1994. Up and coming filmmakers and movie buffs come from around the world to be a part of this internationally recognized show. The Film festival takes place for nine days and includes  film panels with panelists such as Quentin Taratino. Fresh talent display films that range from thought provoking documentaries to avant-garde Hollywood comedies.

read more

PMA at Affiliate Summit West in Vegas

The PMA exhibited for the first time, this week at Affiliate Summit West. I have to admit, it might have been a wee bit early to exhibit; it was almost like we were doing formation and marketing development stuff in real time. We incorporated on 12/29; we opened our bank account on 12/30 and got our first individual member at the same time (thank you Brad Waller); we opened charter membership on 1/9; we got our first corporate member on 1/10 (thank you Peter Bordes and MediaTrust); and we exhibited on 1/12.

read more