(805) 233-7987

364 East Main St. Suite 444 Middletown, DE 19709

Top

Why aren’t you using Email? What’s wrong with you people?

Why aren’t you using Email? What’s wrong with you people?

email symbolA very weird phenomenon is happening: Email Publishing has crazy good results, and yet the usage by advertisers and agencies is on the decline. It’s extremely unusual for a marketing method that delivers consistently great results to be under-utilized in this space (over-exploitation usually happens).

Did you know:

  • Conversion rates can be 5-10x other performance marketing methods?
  • Branding control is very high?
  • Consumers still love email! In a recent PMA consumer study, 81% of consumers said they open emails from advertisers and publishers from whom they’ve used a coupon or offer?

The PMA Email Council would like to figure out why there is this disconnect, and see if there’s a way to solve problems associated with working with email publishers. If you are an Agency or Advertiser, we’d appreciate a few minutes of your time to answer some questions about Email publishers. This is a completely anonymous survey. We don’t even want to know who you are.

Visit the Advertiser and Agency survey here.

Here’s a little more information:

The following two tabs change content below.

Performance Marketing Association

The Performance Marketing Association (PMA) is a non-profit trade association founded in 2008. It is the only trade association representing the performance marketing industry.

Latest posts by Performance Marketing Association (see all)

1 Comment
  • Miriam
    March 13, 2013 at 3:44 pm

    Simply wish to say your article is as astonishing. The clearness to
    your submit is just cool and i could suppose you’re a professional in this subject. Fine with your permission let me to snatch your RSS feed to keep updated with coming near near post. Thank you 1,000,000 and please carry on the gratifying work.