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PMA Influencer and Creator Council

Supporting creators and brands for successful partnerships

Our Mission Statement

The Mission of the Council: The Influencer and Creator Council recognizes the critical role creators play in a diverse and evolving affiliate ecosystem. The council will highlight the importance of performance-based, brand awareness, and creator-driven content while supporting both creators and brands with education and strategies to maximize impact and scale successful partnerships.

INFLUENCER AND CREATOR COUNCIL CHARTER

Grow the base of creators and communities by highlighting the benefits of affiliate marketing as a dependable revenue stream and introducing them to monetization best practices.

Educate OPMs and program managers on the value of creators and communities as a way to diversify and strengthen affiliate programs.

Help merchants encourage, recruit, and build long-term partnerships with creators and communities by offering solutions that drive sustainable program growth.

Provide strategies and education on overcoming common hurdles when working with creator and community partners to improve collaboration and performance.

Influencer and Creator Council Members

Council Chair

Laurie Cutts
Head of Agency Partnerships at Everflow

Laurie Cutts leads agency partnerships at Everflow, the global partner marketing tracking and attribution platform. She is responsible for the success of Everflow's agency partnerships that help Everflow's clients grow and scale their affiliate programs. Prior to Everflow, Laurie led partnerships and marketing at Acceleration Partners, the leading global partnership marketing agency. Laurie has extensive experience in digital marketing, affiliate and partner marketing, customer acquisition, e-commerce, B2B and direct to consumer marketing. She graduated from The George Washington University with a Master's in Business Administration.

Council Members

Adam Viener
Founder of Imwave.com & Yazing.com
Stephanie Robbins
Director, Affiliate Practice at Right Side Up
Cassandra Scarbeck
VP of Brand Partnerships at InfluenceLogic
Mike McElhaney
COO at Round Barn Labs
Kelly Harman
Global VP, CJ Influence
Sara Weis
Business Operations at Simpl-eCommerce
Amelia Glynn
VP of Influencer Client Services at Acceleration Partners
Casey Brown
Marketing Minded Strategist at eAccountable

Influencer and Creator Council Outputs (Members Only)

You must be a PMA member to access all the council output. We do have some free downloadable outputs that we think provide great information. Please fill out the form below and you will have access to the PMA free download outputs. If there are other outputs you would like access to please consider joining the PMA.

Access Free Downloads

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Influencer and Creator Council Meetings

The Influencer and Creator Council meets the 2nd Thursday of every month.

Join the Next Meeting