U.S. Performance Marketing Industry Study 2025
The affiliate marketing industry has undergone a dramatic transformation over the past three years. From explosive growth that’s outpacing e-commerce to major shifts in how advertisers allocate budgets and publishers operate their businesses, the landscape looks fundamentally different from what it was just a few years ago.
This definitive study from the Performance Marketing Association examines the current state of performance marketing in the United States, based on data from eight leading affiliate networks, over 20,000 merchants, and more than 50 publishers across all major categories.
Get detailed breakdowns by industry sector, return on ad spend (ROAS) analysis, advertiser and publisher insights, and publisher sentiment.
- Explosive growth – 49.8% in just three years
- How the industry is expanding beyond Retail
- Publisher types attracting more investment
- Google moves keeping publishers up at night