PMA Retailer and Merchant Council
Focusing on those topics of greatest interest to retailers and merchants specifically within the performance marketing industry, our mission is to advance the ethical and successful strategies in performance marketing, as well as elevate its position by defining and adopting best practices within our organizations.
Retailer and Merchant Council Chair: Maryellen Garasky, Affiliate Manager, Jane.com
Affiliate Manager, Jane.com
Maryellen stumbled across affiliate marketing while she owned and operated a business with her husband. Taking the reigns of all marketing initiatives (both traditional and online), Maryellen started a hyper-local blog about things to do in her beautiful resort hometown of Coeur d’Alene, Idaho. Quickly outranking the Chamber of Commerce and Visitor’s Bureau on select relevant terms, Maryellen landed a spot at an affiliate marketing agency where she managed programs such as philosophy.com, philosophy UK, Charlotte Russe, Plastic Jungle, DownEast Basics, David’s Cookies, Roots Canada, Roots USA and more.
Always a goal to work inside at an advertiser, Maryellen left the agency for Restaurant.com where she led the channel for both networked and direct affiliate partners. Maryellen is now with Jane.com, recently named the 11th fastest growing, privately held company in the United States by Inc. Magazine – and Jane is further honored to be named the #1 retailer.
Our Mission Statement:
As retailers and merchants we have a unique position in the performance marketing space. We have access to data across multiple channels and have great insight into what works best for our individual brands. We understand, with greater intensity than networks or agencies, the importance of staying on brand across all channels.
As many retailers and merchants grow and adopt different attribution models and analytics packages, the value of performance marketing is becoming more and more clear. Often, performance marketing channels amass the greatest new customer ratio and, often, the highest channel ROI.
Therefore, the new Retailers and Merchants Council will focus on those topics of greatest interest to retailers and merchants specifically. Our mission will be to advance the ethical and successful strategies in performance marketing, as well as elevate its position by defining and adopting best practices within our organizations.
PMA Retailers and Merchants Council Output: (PMA Members Only)
Retailer and Merchant Council Meetings
The PMA Retailer and Merchant Council meets the 1st Thursday of every month.