PMA 2017 Salary Survey Results

PMA Measurements and Insights Council - 2017 Salary Survey In an effort to provide salary insights and data to help performance marketing companies recruit and retain qualified employees, the PMA’s Measurements and Insights Council conducted a survey among the PMA...

Affiliate Marketers’ Media Kit

Affiliate Marketers' Media Kit Affiliate marketers are often asked to send their “media kits” to retailers. In this infographic you will learn: What is a media kit? Who should receive my media kit? How often should I update my media kit? What information...

Compliance Guide for Influencer Marketing

Compliance Guide for Influencer Marketing What You Need to Know   As an influencer or retail who works with influencers, it is important to make sure that you stay within the guidelines established by the Federal Trade Commission (“FTC” or “Commission”) with regards...

Benefits of Using Coupons

Benefits of Using Coupons One of the most challenging questions advertisers may ask is whether or not working with coupon and deal affiliates is beneficial. Should coupons be offered and if so, what is the best strategy? The Coupons and Deals Council has recently...

Guide: Retailer Affiliate Agreements (2017)

Guide: Retailer Affiliate Agreements (2017) The purpose of this guide is to provide best practices to advertisers, specifically retailers, on establishing affiliate marketing agreements. This document is to be used to inform the intended audience of comprehensive...