PMA Coupons and Deals Council
Creating a deeper understanding of the value of working with loyalty and offer publisher for merchants.
Our Mission Statement
To create and impart a deeper understanding of the value of working with coupon and deal publishers for merchants. Through educational materials and case studies, the council plans to clearly demonstrate the proven value of coupon and deal publishers in the performance marketing equation. In addition, the council will work to develop guidelines for publishers in the space to insure that ethical standards and best practices are being followed.
Coupons and Deals Council
Council Chair
Dylan Bertalli
Partner Success Manager at Affiliate.com
Dylan Bertalli is a Partner Success Manager at Affiliate.com, he has managed numerous affiliate programs, refining his experience in performance marketing while testing various coupon and deal strategies to increase growth. He is also the founder of Earn and Trade which recently launched an app, where he works alongside over 200 active affiliate programs, all centered around trials, deals and coupons.
With extensive experience on both the merchant and publisher sides of affiliate marketing. His journey in digital marketing, affiliate marketing, and consumer behavior, combined with a passion for driving innovation in the coupons and deals sector, highlights his dedication to advancing the field and delivering exceptional value to partners and clients.
Council Members
Greyden Hickle
Sr. Affiliate Manager at eAccountable
Jennifer Greene
Senior Shift Lead at FMTC
Joseph Coyle
Director of Partner Development at SlickDeals
Jason Kalish
Strategic Partnerships & Advisor at Affiliate.com
Coupons and Deals Council Meetings
The PMA Coupons and Deals Council meets the 3rd Thursday of every month at Noon EST.