When Brook Schaaf sent me the link to this paper, he said he thought that I might like to "nerd out on" it, and he was right! It's times like this when I most value the years I spent in law school having to summarize...
Learn more about this week's Featured PMA Member-- Gold Member Audiohook! What are you most excited about now that you are a PMA member? Audiohook is so excited to become a part of the performance marketing industry, getting more and more ingrained with this ecosystem which is...
As part of our continuing series of monthly affiliate marketing webinars, the PMA will be exploring the combination of two of our councils: AI and Influencer. Join PMA members for a free webinar entitled “Leveraging Influencer Authority to Win the AI Search & LLM Era.” The webinar will...
Target recently announced (via its agency, PMA member Acceleration Partners) that it would be changing up its Creator Program. The old program was more or less a traditional affiliate/influencer platform that was based on commissions. The new program will be called Club Target, and it...
Two years ago, the PMA Measurements and Insights Council released one of its most downloaded reports, the 2024 U.S. Brand Survey. (Click here to download for free) Featuring responses from over 300 brands, the study became a benchmark for many brands and agencies going forward. Some...