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The PMA’s mission is to advance and protect responsible performance marketing. Stay on top of industry happenings here on the PMA blog.

The Performance Marketing Association is pleased to release the results of its 2024 U.S. Performance Marketing Brand Survey. With responses from over 300 retailers in the U.S., this study explores data such as: Network and platform tracking options Age of affiliate program and effects of long-term development Primary...

As part of our continuing series of monthly affiliate marketing webinars, the PMA Measurements and Insights Council will be analyzing our latest survey results as part of the release of our newest whitepaper. Join PMA members for a free webinar entitled “2024 Performance Marketing Survey: U.S. Brand...