What's old is new again, even in affiliate marketing. Over the last year, the Performance Marketing Association has engaged in a great deal of discussion over the resurgence of browser extensions and toolbars. (see video Affiliate Toolbars and Browser Extensions: Friend or Foe?) After months of...
The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company’s unique Company Voting ID and voting link. In order to ensure that each company only gets...
Industry Champion member PI LIVE will be holding its next event in London next week, and we expect many PMA members to be in attendance! Here are just some that we already know about. If you or your company is a PMA member who will...
The Performance Marketing Association has officially opened up the self-nomination process for the 2023 Board of Directors. All Corporate, Retailer, and Industry Champion members in good standing are eligible to run. The PMA Board is made up of 9-13 members. For this election for the 2023 board,...
Contributors: Jenna Walsh, Awin Chris Tradgett, Publisher Discovery and Moonpull Partners Evan Johnson, Admitad When we think about how affiliate marketing has evolved over the years, data is at the center of the conversation. As a follow up to our virtual conference, the Measurements and Insights Council wanted...
