As Influencers continue to cross over into Affiliate Marketing, the focus is being placed on how best we can all work together to continue strengthening the Performance Marketing industry. This past Monday, September 17th, the PMA hosted the Influencer Marketing vs. Affiliate Marketing webinar. This...
The Performance Marketing Association has officially opened up the self-nomination process for the 2019 Board of Directors. All Corporate, Retailer, and Industry Champion members in good standing are eligible to run. The PMA Board is made up of 9-13 members. For this election for the 2019 board,...
Influencer marketing has been taking off for years but recently has been crossing over more and more with affiliate marketing. As a result, many of us are left wondering how best we can all work together. The Industry Advancement Council has assembled a panel of PMA...
Last year Apple released a privacy enhancement for Safari web browsers called Intelligent Tracking Prevention, known as ITP 1.0. In the coming weeks, ITP 2.0 will be rolling out, which has the potential to significantly impact cookie tracking. What do affiliate marketers need to know? ITP...
A number of PMA Members are heading to the Type-A Parent and Lifestyle Blogger Conference this September - just in time to recruit bloggers into their programs for the holiday rush. When: September 27 - 29, 2018 Where: Chicago, IL PMA Members Take the Stage Type-A is...