The PMA Blog
The PMA’s mission is to advance and protect responsible performance marketing. Stay on top of industry happenings here on the PMA blog.Takeaways from FTC Twitter Chat on Disclosure
Observations from the FTC’s recent Twitter chat on influencer disclosure.
read moreThe Cost of Blacklisting Coupon and Deal Sites
Guest post from Industry Champion VigLink that looks into four key areas that merchants need to keep in mind when it comes to deal and coupon traffic.
read moreIs Influencer Marketing a Performance Marketing Strategy?
You bet it is! To be fair, I'm a pretty die-hard advocate of Performance Marketing, and tend to see hints of its existence and absence in every marketing strategy known to man. That being said, I truly believe that Influencer Marketing checks off all of the boxes...
read morePMA Welcomes Karen Garcia to Board
The PMA welcomes back Karen Garcia of Lab6 Media to our Board of Directors.
read morePMA Affiliate Summit East 2017 Recap
Recap of PMA brunch, networking, and Meet Market at Affiliate Summit East 2017.
read morePMA Summer Auction Results
The PMA raised $1800 in its recent Summer Online Auction thanks to the support of our members.
read morePMA Announces New Retailer and Merchant Council
The PMA is starting a new standing council that will focus on topics of interest to retailers and merchants specifically.
read moreI Am Performance Marketing: Fanatics’ Wade Tonkin
(With thanks to Mayrena Tavarez of AffiliateManager.com for her write-up in this next installment in our I Am Performance Marketing series!) Wade Tonkin lives in Jacksonville, FL and manages the Affiliate Management team for Fanatics, an online retailer of licensed...
read moreLet the Bidding Begin!
The PMA has launched an online auction to raise funds for the organization.
read moreMeet the PMA at Affiliate Summit East 2017
We're just days away from Affiliate Summit and your chance to meet up with PMA members at various events. Whether you are looking for industry information, networking, or organization updates, PMA members will be all over ASE17! Where can you find us? The PMA...
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