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The PMA’s mission is to advance and protect responsible performance marketing. Stay on top of industry happenings here on the PMA blog.

Every three years, the PMA conducts an industry-wide survey that measures through the networks and publishers the size of affiliate marketing in the U.S. as well as other metrics related to verticals and ROI. This year, in between studies, the PMA Measurements and Insights Council...

I am pleased to announce that Ceres Cueva, Rakuten Advertising, has joined the PMA Board of Directors. Ceres Cueva is the SVP, Global Publisher Partnerships at Rakuten Advertising. Her role focuses on the advancement of the company’s global strategic partnerships while increasing publisher and client collaboration....