Did you know that more and more affiliate networks and platforms are creating Model Context Protocols (MCPs) that integrate with your chosen AI assistants (Claude, ChatGPT, etc) to help you query program data using natural language? Are you interested in learning more about how to use...
The PMA recently hosted a webinar entitled “Publisher Landscape in an AI Affiliate World: Emerging Recruitment and Partnership Strategies.” This webinar was produced by the PMA Publisher Recruitment and Education Council. The webinar video is now available for replay (Linkedin and YouTube). Key Takeaways: Publisher Evolution & Intersection: Publisher categories are...
The newly-formed PMA B2B Council has officially set its mission and goals. The council, chaired by Adam Glazer, Partner Commerce, meets on the 2nd Tuesday of each month at 2:30 ET and is currently accepting new members. Mission: The mission of the PMA B2B Council is...
When you join the PMA, you aren't just joining an industry association. We consider ourselves a community where you can find mentorship, support, and genuine connections. Coming off of seeing many fantastic conversations at Affiliate Summit East, I asked our members in Slack "Who is...
The Performance Marketing Association has long tackled the issue of toolbar and browser extension technologies in various ways, including webinars, best practice guides, and a comparison of how networks treat them. As conversations have continued, members discussed the need for the PMA to issue a...