For the last two years, the Performance Marketing Association has been working to bring together key industry players to conduct an industry-wide survey focused on the size of affiliate marketing in the United States. Working with PricewaterhouseCoopers (PwC), we were able to produce a whitepaper...
For more than 20 years, those on the inside of the performance marketing industry understood well the value of the channel. Executing on client strategies, seeing results every day, studying success tactics and scaling them, working the advertiser side and the publisher side and bringing...
As part of our continuing efforts to help educate the industry on disclosure requirements, the Compliance Council has been researching the issue of whether and to what extent affiliates need to use the Facebook Branded Content Tool (also known as the Handshake Tool). Toward that...
Trademark + bidding is a digital marketing tactic of targeting paid search ads to branded keywords such as an advertiser’s brand name or a variation thereof. “Trademark plus” (TM+) uses a brand name plus another keyword. The intersection of Trademark +Bidding in the landscape of...
Thanks to Abby Schaller, ShareASale, for writing up this recap as Chair of the Publisher Recruitment Council. On Wednesday, March 13th, affiliate marketing industry leaders spent an hour discussing how brands can have strong affiliate programs with the presence of Amazon, and how it directly interacts with our industry....