As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing how affiliate marketers and merchants are addressing and handling the long-term impacts of COVID-19. In addition, we will be discussing how to plan...
The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company’s unique Company Voting ID to vote on the ballot located on SurveyMonkey. In order to ensure...
Thanks to the Coupons and Deals Council, led by Craig McGlynn of ParterCentric, for this timely and informative post! The year 2020 has been a bumpy road. For those in online retail, this road is now passing through the holiday shopping season, and at least for...
The Performance Marketing Association has officially opened up the self-nomination process for the 2021 Board of Directors. All Corporate, Retailer, and Industry Champion members in good standing are eligible to run. The PMA Board is made up of 9-13 members. For this election for the 2021 board,...
Email is the old kid on the block when it comes to digital marketing. The channel has been around since 1978, when the very first unsolicited email marketing campaign was sent to about 400 recipients promoting a computer system. The campaign was a wild success...
