I am pleased to announce the appointment of two new chairs to our PMA Councils. Van Chappell, GM of BrandVerity, will be leading our Compliance Council. Van (re)joined BrandVerity in 2019. He was the first sales executive back in the early days of BrandVerity -...
The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company’s unique Company Voting ID to vote on the ballot located on SurveyMonkey. In order to...
I am happy to officially announce that CJ has joined the Performance Marketing Association as an Industry Champion. About CJ: Since day one, we’ve focused on creating innovative tech that meets client needs. Founded in Santa Barbara, California in 1998, CJ (formerly Commission Junction), continues to...
Did you miss the Fall PMA Conference but wish you had a chance to watch the videos? Good news! The video replays for all of the sessions are now available. For just $19, you can have access to all of the videos through the end...
It's an argument as old as affiliate marketing: To what extent should brands work with coupon sites? The PMA Coupons and Deals Council has taken a fresh look at the data around coupon sites and is releasing a new free whitepaper entitled: Benefits of Working...