Thanks to Abby Schaller, ShareASale, for writing up this recap as Chair of the Publisher Recruitment Council. On Wednesday, March 13th, affiliate marketing industry leaders spent an hour discussing how brands can have strong affiliate programs with the presence of Amazon, and how it directly interacts with our industry....
When speaking with other retailers and merchants about becoming members of the PMA, I am often asked what benefit we (Jane.com) have gained from our membership. I thought it would be easiest to put a post together to list out some of those benefits in...
The Industry Advancement Council, chaired by Choots Humphries, co-founder of LinkConnector, has been hard at work revising one of the PMA's most downloaded resources--the Performance Marketing Glossary. The Performance Marketing Glossary's 2019 update includes over 250 terms, acronyms, and abbreviations used in affiliate marketing. Examples...
Special thanks to Dustin Howes of Coalition Marketing and the PMA’s Publisher Recruitment Council for their work on this post! Check out the Publisher Recruitment Council’s review of third party tools that are useful for affiliate recruitment and affiliate program management broken down by free and paid...
As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing how merchants can have strong affiliate programs while still selling through Amazon. Join us for a round table discussion entitled Survival Strategies Against Amazon....