Blog

PMA Happenings

We are thrilled to officially unveil the newly redesigned Performance Marketing Association website at thepma.org! Over the past 18 months, we have been working behind the scenes to modernize our digital home and make it easier than ever for our members and the broader performance marketing community to connect and […]

Member Features

Learn more about this week's Featured PMA Member - Platinum Maropost! What are you most excited about now that you are a PMA member? We're excited to be part of a community of performance marketing leaders and contribute to conversations about the evolving relationship between customer data, commerce, marketing, and […]

Uncategorized

By Adam Glazer, Chair, PMA B2B Council, and Founder and President, Partner Commerce Anyone who has negotiated a B2B partner agreement has had some version of this conversation. What exactly counts as a qualified lead? Does a referral partner get paid when the meeting is booked, when the opportunity opens […]

AI Council | Webinars

As part of our continuing series of monthly affiliate marketing webinars, the PMA AI Council will host a webinar to help affiliate managers better use AI in managing affiliate programs. They will discuss and demonstrate connecting your platforms via MCP, basic and advanced reporting capabilities, and how agencies can take […]

Board of Directors

The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company’s unique Company Voting ID and voting link. In order to ensure that each company only gets one vote, it is imperative […]

Board of Directors

The Performance Marketing Association has officially opened up the self-nomination process for the 2027 Board of Directors. All Bronze, Silver, Gold, Platinum, and Industry Champion members in good standing are eligible to run for these 2-year terms. Nominees should fill out this form themselves and agree to the terms at the bottom. Click […]

Webinars

Did you know that more and more affiliate networks and platforms are creating Model Context Protocols (MCPs) that integrate with your chosen AI assistants (Claude, ChatGPT, etc) to help you query program data using natural language? Are you interested in learning more about how to use MCPs to dive into […]

Publisher Recruitment Council | Webinars

The PMA recently hosted a webinar entitled “Publisher Landscape in an AI Affiliate World: Emerging Recruitment and Partnership Strategies.” This webinar was produced by the PMA Publisher Recruitment and Education Council. The webinar video is now available for replay (Linkedin and YouTube). Key Takeaways: Publisher Evolution & Intersection: Publisher categories are increasingly overlapping (e.g., […]

Uncategorized

The newly-formed PMA B2B Council has officially set its mission and goals. The council, chaired by Adam Glazer, Partner Commerce, meets on the 2nd Tuesday of each month at 2:30 ET and is currently accepting new members. Mission: The mission of the PMA B2B Council is to establish B2B affiliate […]

PMA Happenings

When you join the PMA, you aren't just joining an industry association. We consider ourselves a community where you can find mentorship, support, and genuine connections. Coming off of seeing many fantastic conversations at Affiliate Summit East, I asked our members in Slack "Who is ONE person you have connected […]