As part of the PMA Board of Directors' new Member Marketplace initiative, I am happy to announce a brand new member-to-member exclusive benefit from FMTC. Unlock Your Exclusive 90-Day Free Subscription as a PMA Member Offer Description: Free 90 Days of API Access to FMTC’s Deal Feed...
Learn more about this week's Featured PMA Member-- Industry Champion PartnerCentric! What are you most excited about now that you are a PMA member?We are thrilled to be part of a community that champions best practices and innovation in performance marketing. As a PMA member, we...
Can you believe summer is almost over and some companies are already done with their Q4 planning? The good news is that there is still time for all of us to get our sites and promotions ready to take advantage of the holiday season. Join PMA...
The PMA recently held a LinkedIn Live webinar entitled “Understanding Coupon Versus Deal Sites: Optimizing Your Program with Both.” Panelists focused on the similiarities and differences between coupon, deal, and cash back publisher models as well as how agencies and brands could work with them....
The PMA offers a range of councils that bring together subject matter experts and industry leaders to help foster ongoing dialog around the performance marketing industry’s most pressing issues. Click here to see all of the councils, their missions, and who is currently on each council. Each...