PMA Retailer and Merchant Council

Focusing on those topics of greatest interest to retailers and merchants specifically within the performance marketing industry, our mission is to advance the ethical and successful strategies in performance marketing, as well as elevate its position by defining and adopting best practices within our organizations.

Join the Retailer and Merchant Council Today!

Retailer and Merchant Council Chair: Maryellen Garasky, Affiliate Manager, Jane.com

Maryellen Garasky

Maryellen Garasky

Affiliate Manager, Jane.com

Maryellen stumbled across affiliate marketing while she owned and operated a business with her husband. Taking the reigns of all marketing initiatives (both traditional and online), Maryellen started a hyper-local blog about things to do in her beautiful resort hometown of Coeur d’Alene, Idaho. Quickly outranking the Chamber of Commerce and Visitor’s Bureau on select relevant terms, Maryellen landed a spot at an affiliate marketing agency where she managed programs such as philosophy.com, philosophy UK, Charlotte Russe, Plastic Jungle, DownEast Basics, David’s Cookies, Roots Canada, Roots USA and more.

Always a goal to work inside at an advertiser, Maryellen left the agency for Restaurant.com where she led the channel for both networked and direct affiliate partners. Maryellen is now with Jane.com, recently named the 11th fastest growing, privately held company in the United States by Inc. Magazine – and Jane is further honored to be named the #1 retailer.

Our Mission Statement:

As retailers and merchants we have a unique position in the performance marketing space. We have access to data across multiple channels and have great insight into what works best for our individual brands. We understand, with greater intensity than networks or agencies, the importance of staying on brand across all channels.

As many retailers and merchants grow and adopt different attribution models and analytics packages, the value of performance marketing is becoming more and more clear. Often, performance marketing channels amass the greatest new customer ratio and, often, the highest channel ROI.

Therefore, the new Retailers and Merchants Council will focus on those topics of greatest interest to retailers and merchants specifically. Our mission will be to advance the ethical and successful strategies in performance marketing, as well as elevate its position by defining and adopting best practices within our organizations.

PMA Retailers and Merchants Council Output: (PMA Members Only)

PMA 2017 Salary Survey Results

PMA 2017 Salary Survey Results

Affiliate Marketers’ Media Kit

Affiliate Marketers’ Media Kit

Compliance Guide for Influencer Marketing

Compliance Guide for Influencer Marketing

Benefits of Using Coupons

Benefits of Using Coupons

Guide: Retailer Affiliate Agreements (2017)

Guide: Retailer Affiliate Agreements (2017)

Finding Your Next Merchant

Finding Your Next Merchant

Resource Guide for Affiliate Managers

Resource Guide for Affiliate Managers

PMA Job Board Report Q3 2016 – Who’s Hiring in Performance Marketing

PMA Job Board Report Q3 2016 – Who’s Hiring in Performance Marketing

PMA 2016 Salary Survey Results

PMA 2016 Salary Survey Results

Using Images and Copyrighted Works on Your Blog

Using Images and Copyrighted Works on Your Blog

PMA Job Board Report April 2016 – Who’s Hiring in Performance Marketing

PMA Job Board Report April 2016 – Who’s Hiring in Performance Marketing

PMA Job Board Report January 2016 – Who’s Hiring in Performance Marketing

PMA Job Board Report January 2016 – Who’s Hiring in Performance Marketing

Co-Opetition: When Is It A Good Idea to Work With a Competitor

Co-Opetition: When Is It A Good Idea to Work With a Competitor

Industry Alert – FTC Lead Generation Workshop

Industry Alert – FTC Lead Generation Workshop

Performance Marketing Glossary – Revised 2015

Performance Marketing Glossary – Revised 2015

Signing Up With An Affiliate Program

Signing Up With An Affiliate Program

Insight, Attribution: An Overview of Attribution Tools and Techniques within the Affiliate Industry

Insight, Attribution: An Overview of Attribution Tools and Techniques within the Affiliate Industry

PMA Job Board Report June 2015 – Who’s Hiring in Performance Marketing

PMA Job Board Report June 2015 – Who’s Hiring in Performance Marketing

PMA 2014 Salary Survey Results

PMA 2014 Salary Survey Results

PMA Job Board Report – Who’s Hiring in Performance Marketing

PMA Job Board Report – Who’s Hiring in Performance Marketing

The Benefits of using Affiliate Links Over Adsense, For Bloggers

The Benefits of using Affiliate Links Over Adsense, For Bloggers

PMA Black Friday and Cyber Monday Resources

PMA Black Friday and Cyber Monday Resources

PMA Compliance Council Guide to the Canada Anti-Spam Law

PMA Compliance Council Guide to the Canada Anti-Spam Law

Attribution White Paper

Attribution White Paper

Consumer Offer Value Survey

Consumer Offer Value Survey

Blogging and New Media Disclosure Information

Blogging and New Media Disclosure Information

Performance Marketing Glossary

Performance Marketing Glossary

Guide: Benefits of Performance Marketing for Bloggers

Guide: Benefits of Performance Marketing for Bloggers

Email Marketing Compliance and Best Practices

Email Marketing Compliance and Best Practices

Compliance Council Guide: Evaluating Network Compliance

Compliance Council Guide: Evaluating Network Compliance

FTC Advertising Guidelines Updates

FTC Advertising Guidelines Updates

Compliance Guide: Retailer Affiliate Agreements

Compliance Guide: Retailer Affiliate Agreements

Compliance Guide: Terms and Issues

Compliance Guide: Terms and Issues

Retailer and Merchant Council Meetings

The PMA Retailer and Merchant Council meets the 1st Thursday of every month.

Join The Next Meeting

Retailer and Merchant Members

Joe-Sousa

Joe Sousa

Fanatics

David-Vogelpohl

David Vogelpohl

WP Engine

Linda-Mandolfo

Linda Mandolfo

Rakuten Marketing