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PMA Publisher Recruitment Council

Attracting new publishers to performance marketing.

Our Mission Statement

The mission of the Publisher Recruitment Council is to attract new publishers to performance marketing and help publishers identify new monetization strategies and opportunities.


To grow the base of publishers by attracting publishers with an established internet presence, who aren’t yet monetizing their traffic and content, and introduce them to publishing best practices.

To highlight the benefits of using technology solutions to monetize existing presence, traffic and content.

To encourage innovation in areas of opportunity within performance marketing, such as leveraging publishers’ first-party data, analyzing big data, customer targeting, mobile and social, to name just a few.

To educate OPMs and program managers on the advantages of recommending publisher monetization solutions so they can grow their base of publishers and streamline interaction with existing clients.

To help merchants encourage and recruit more publishers and deepen their relationships with those they already work with by offering solutions that will ultimately make merchants and their programs more profitable.

To create strategies for an ongoing recruitment and education program for content publishers.

Publisher Recruitment Council Members

Council Chair

Jessica Henig
Sr Director Global Partnerships, Partnerize

Jessica Henig is the Senior Director, Global Partnerships at Partnerize where she is leading the Partnerships team globally and partner relationships in North America. The global Partnerships team focuses on growth and acquisition of publisher partners on the platform as well as connecting these partners with Partnerize’s many great brands across the Partnerize and Pepperjam platforms. Before Partnerize, Jessica was leading US & global commerce partnerships at Time Out Group and spent her earlier career in Business Development in the Music Industry.


Council Members

Jeannine Crooks
Adam Weiss
Weiss Digital Consulting
Weiss Digital ConsultingLinkedIn
Karen Garcia
Lab6 Media
Lab6 MediaLinkedIn
Dustin Howes
Performance Marketing Manager
Performance Marketing ManagerLinkedIn
Megan Neri
DMi Partners
Vanessa Isaacson
Evan Johnson
Teresa Grammatke
James Revell
Alexis Maycock
LT Partners
Lauren Isbrandtsen

Publisher Recruitment Council Outputs (Members Only)

You must be a PMA member to access all the council output. We do have some free downloadable outputs that we think provide great information. Please fill out the form below and you will have access to the PMA free download outputs. If there are other outputs you would like access to please consider joining the PMA.

Access Free Downloads

Publisher Recruitment Council Meetings

The PMA Publisher Recruitment Council meets the 4th Wednesday of every month.