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PMA Publisher Recruitment Council

Attracting new publishers to performance marketing.

Our Mission Statement

The mission of the Publisher Recruitment Council is to attract new publishers to performance marketing and help publishers identify new monetization strategies and opportunities.


To grow the base of publishers by attracting publishers with an established internet presence, who aren’t yet monetizing their traffic and content, and introduce them to publishing best practices.

To highlight the benefits of using technology solutions to monetize existing presence, traffic and content.

To encourage innovation in areas of opportunity within performance marketing, such as leveraging publishers’ first-party data, analyzing big data, customer targeting, mobile and social, to name just a few.

To educate OPMs and program managers on the advantages of recommending publisher monetization solutions so they can grow their base of publishers and streamline interaction with existing clients.

To help merchants encourage and recruit more publishers and deepen their relationships with those they already work with by offering solutions that will ultimately make merchants and their programs more profitable.

To create strategies for an ongoing recruitment and education program for content publishers.

Publisher Recruitment Council Members

Council Chair

Lauren Isbrandtsen
VP, Client Partnerships, Ibotta

Lauren Isbrandtsen joined Ibotta in 2017 and leads Ibotta’s Affiliate Partnerships organization, overseeing teams that manage Ibotta’s omnichannel Retail partners. Prior to joining Ibotta, Lauren worked in Advertising Sales for Paramount (formerly Viacom) and NBCUniversal, as well as in Influencer Marketing for WarnerMedia (Formerly Fullscreen). Outside of work she enjoys spending time with her family, running, cooking and traveling.


Council Members

Jeannine Crooks
Karen Garcia
Lab6 Media
Lab6 MediaLinkedIn
Dustin Howes
Performance Marketing Manager
Performance Marketing ManagerLinkedIn
Megan Neri
DMi Partners
Vanessa Isaacson
Teresa Grammatke
James Revell
Michelle Morgan
Acceleration Partners
Samantha Duncan
Mary Curme
Team Bespoke
Dani Lyon
Nikki Yorgiadis
Gen3 Marketing

Publisher Recruitment Council Outputs (Members Only)

You must be a PMA member to access all the council output. We do have some free downloadable outputs that we think provide great information. Please fill out the form below and you will have access to the PMA free download outputs. If there are other outputs you would like access to please consider joining the PMA.

Access Free Downloads

Publisher Recruitment Council Meetings

The PMA Publisher Recruitment Council meets the 4th Wednesday of every month.