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PMA Publisher Recruitment Council

Attracting new publishers to performance marketing.

Our Mission Statement

The mission of the Publisher Recruitment Council is to attract new publishers to performance marketing and help publishers identify new monetization strategies and opportunities.


To grow the base of publishers by attracting publishers with an established internet presence, who aren’t yet monetizing their traffic and content, and introduce them to publishing best practices.

To highlight the benefits of using technology solutions to monetize existing presence, traffic and content.

To encourage innovation in areas of opportunity within performance marketing, such as leveraging publishers’ first-party data, analyzing big data, customer targeting, mobile and social, to name just a few.

To educate OPMs and program managers on the advantages of recommending publisher monetization solutions so they can grow their base of publishers and streamline interaction with existing clients.

To help merchants encourage and recruit more publishers and deepen their relationships with those they already work with by offering solutions that will ultimately make merchants and their programs more profitable.

To create strategies for an ongoing recruitment and education program for content publishers.

Publisher Recruitment Council Members

Council Chair

Seth Goroff
VP of Growth, Pepperjam

Seth Goroff has been working in the Affiliate Marketing space for over a decade with experience in all areas of the digital industry. With his start on client side, he launched, managed and optimized 5 individual brands before moving over to a global agency, Dentsu Aegis (iProspect), where he oversaw the Affiliate Marketing practice for the US & CAN. Currently, Seth holds the VP, Head of growth position at the top Affiliate tracking technology and network Pepperjam, where he interacts and contributes to all departments relating to company growth. As an advocate and thought leader in the Affiliate space, education and growth of the channel is key, and he looks forward to bringing that experience to the PMA as chair of the Publisher & Recruitment Council.


Council Members

Abby Campbell
Adam Weiss
Weiss Digital Consulting
Weiss Digital Consulting
Anne Parris
Apogee Agency
Apogee Agency
Daniel Páez
Dustin Howes
Performance Marketing Manager
Performance Marketing Manager

Publisher Recruitment Council Outputs (Members Only)

You must be a PMA member to access all the council output. We do have some free downloadable outputs that we think provide great information. Please fill out the form below and you will have access to the PMA free download outputs. If there are other outputs you would like access to please consider joining the PMA.

Access Free Downloads

Publisher Recruitment Council Meetings

The PMA Publisher Recruitment Council meets the 4th Wednesday of every month.