Be Heard.

Make A Difference.

Join Now
the pma team
the pma team 2
!"

Join > Get Involved > Be Heard

What We Do

The Performance Marketing Association (PMA) strives to raise the profile of performance marketing by demonstrating the value of this multi-billion marketing channel, which comprises more than 200,000 businesses and individuals. Continued growth of the performance marketing space is expected as advertisers, facing small budgets and big expectations, increasingly look to performance-based marketing initiatives to expand their business.

Learn More

Latest News

2027 PMA Board of Directors Nominations Open

The Performance Marketing Association has officially opened up the self-nomination process for the 2027 Board of […]

Learn More

PMA Members-Only AI + MCP Webinar

Did you know that more and more affiliate networks and platforms are creating Model Context Protocols […]

Learn More

Webinar Replay: Publisher Landscape in an AI Affiliate World

The PMA recently hosted a webinar entitled “Publisher Landscape in an AI Affiliate World: Emerging Recruitment and […]

Learn More

Upcoming Events

November 17, 2026

AI + MCP Webinar

Members of the PMA AI Council will share how to use Model Context Protocols (MCPs) in conjunction with your chosen AI assistants to help automate […]

Learn More

December 05, 2026

PMA Holiday Virtual Happy Hour

Join other PMA members for an hour of games, networking, and prizes. More information coming soon!

Learn More

January 26, 2027

PMA Member Mixer at Affiliate Summit West

Members-only networking event in Las Vegas during Affiliate Summit West. Invitations will be sent in early December to all eligible members.

Learn More
#$

PMA Industry Champions

brandverity logo
awin logo
linkconnector logo
partnerize logo
rakuten advertising logo
affiliate summit logo
partnercentric logo
davis gilbert logo
everflow logo

What members are saying

quote v3

Affiliate Marketing relies on the many different players (i.e., each other) to continuously innovate, humanize and elevate our industry. The PMA represents leadership and advocacy from brilliant competitor and peer minds that, together, are affecting change and promoting the strong […] read more

link connector

Tara McCommons

LinkConnector

quote v3

It is important to understand the issues that affect our industry. Many people are surprised to learn how much we have to gain by championing the value of performance marketing read more

FMTC testimonial

Brook Schaaf

CEO, FMTC

quote v3

Being involved with the PMA has been incredibly valuable for both me and the team at Upsellit. The association brings together some of the brightest minds in performance marketing, creating opportunities to learn, collaborate, and stay ahead of industry changes. […] read more

upsellit testimonial

Jeremy Aaronson

Upsellit

quote v3

The PMA has been a great community for the affiliate partner creator industry! It's been an honor to collaborate and serve alongside some very smart professionals and industry experts in areas of affiliate, creator, AI, performance PR, analytics, and measurement, […] read more

Tye DeGrange

Round Barn Labs

#$