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What We Do

The Performance Marketing Association (PMA) strives to raise the profile of performance marketing by demonstrating the value of this multi-billion marketing channel, which comprises more than 200,000 businesses and individuals. Continued growth of the performance marketing space is expected as advertisers, facing small budgets and big expectations, increasingly look to performance-based marketing initiatives to expand their business.

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Latest News

Speaking the Same Language: Introducing the PMA B2B Partnerships Glossary

By Adam Glazer, Chair, PMA B2B Council, and Founder and President, Partner Commerce Anyone who has […]

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B2B glossary

PMA Webinar: The AI Empowered Affiliate Manager: Doing More via MCP

As part of our continuing series of monthly affiliate marketing webinars, the PMA AI Council will […]

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PMA Webinar on MCPs and AI

PMA 2027 Board of Directors Nominees

The nominations have been submitted, and I am happy to present the nominees for the open […]

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Upcoming Events

MCP LinkedIn (1)

November 17, 2026

AI + MCP Webinar

Members of the PMA AI Council will share how to use Model Context Protocols (MCPs) in conjunction with your chosen AI assistants to help automate […]

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December 05, 2026

PMA Holiday Virtual Happy Hour

Join other PMA members for an hour of games, networking, and prizes. More information coming soon!

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January 26, 2027

PMA Member Mixer at Affiliate Summit West

Members-only networking event in Las Vegas during Affiliate Summit West. Invitations will be sent in early December to all eligible members.

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PMA Industry Champions

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What members are saying

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Affiliate Marketing relies on the many different players (i.e., each other) to continuously innovate, humanize and elevate our industry. The PMA represents leadership and advocacy from brilliant competitor and peer minds that, together, are affecting change and promoting the strong […] read more

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Tara McCommons

LinkConnector

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It is important to understand the issues that affect our industry. Many people are surprised to learn how much we have to gain by championing the value of performance marketing read more

FMTC testimonial

Brook Schaaf

CEO, FMTC

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Being involved with the PMA has been incredibly valuable for both me and the team at Upsellit. The association brings together some of the brightest minds in performance marketing, creating opportunities to learn, collaborate, and stay ahead of industry changes. […] read more

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Jeremy Aaronson

Upsellit

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The PMA has been a great community for the affiliate partner creator industry! It's been an honor to collaborate and serve alongside some very smart professionals and industry experts in areas of affiliate, creator, AI, performance PR, analytics, and measurement, […] read more

Tye DeGrange

Round Barn Labs

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