The PMA’s mission is to grow the industry by providing best practices, by establishing standards that improve effectiveness, by confronting challenging industry issues and by providing information on the latest success strategies. This is done via our members and their involvement in PMA Councils.
The purpose of a PMA Council is to examine how trends, issues, challenges, benefits and new technologies impact their specific subject area and then take action to share findings and conclusions with the community at large. These actions may results in guidelines, best practices, standards and recommendations from each council.
The end results for all councils should be in line with the overall PMA mission to promote performance marketing as a valuable, growing channel to businesses and increase the amount of dollars spent in the performance marketing space.