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PMA Measurements and Insights Council

Expressing the value of performance marketing through data and insights.

Our Mission Statement

To express the value of performance marketing through data and insights. The council will work collaboratively to identify performance marketing’s key value pillars and then support these pillars with relevant and compelling data. The council will also provide insights and guidance related to the evolving trends and technology in digital advertising that impact the performance marketing community.



Measurements and Insights Council Chair: Julie Avila, Director of Affiliate Management

Director of Affiliate Management Schaaf-PartnerCentric

As Director of Affiliate Management at PartnerCentric , Julie Ávila works closely with her experienced team of account managers and clients to ensure they’re getting everything they need to grow their affiliate programs. Before joining PartnerCentric, Julie spent five years at Commission Junction, where she started as an Advertiser Account Manager and rose to the position of Advertiser Account Director.

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Measurements and Insights Council Outputs (Members Only)

You must be a PMA member to access all the council output. We do have some free downloadable outputs that we think provide great information. Please fill out the form below and you will have access to the PMA free download outputs. If there are other outputs you would like access to please consider joining the PMA.

Access Free Downloads

Measurements and Insights Council Meetings

The PMA Measurements and Insights Council meets the 1st Thursday of every month at 1.30 pm EST.