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PMA Measurements and Insights Council

Expressing the value of performance marketing through data and insights.

Our Mission Statement

To express the value of performance marketing through data and insights. The council will work collaboratively to identify performance marketing’s key value pillars and then support these pillars with relevant and compelling data. The council will also provide insights and guidance related to the evolving trends and technology in digital advertising that impact the performance marketing community.


Council Chair

Jenna Walsh
Business Intelligence, Awin

Jenna Walsh is a distinguished Business Intelligence Analyst and Digital Marketing professional with 15+ years’ experience.  Currently a Data Analyst at Awin, she supports all areas of the business by providing actionable insights used to further opportunity identification and corporate growth.  She collaborates with business stakeholders on discovering problems with data and helps to solve these queries with reporting and forecast modeling.  She is knowledgeable in Tableau, Power BI, SQL, Python and Databricks, as well as Agile/SCRUM methodologies.  Prior to joining Awin 4 years ago, she was in Client Services for 10 years at Pepperjam where she oversaw the strategy development of top fortune 500 companies across retail sectors.  In her spare time, she enjoys spending time crafting, cooking, and vacationing with her husband and two sons. 

Council Members

Christina Polizzi
Acceleration Partners
James Revell
Chris Tradgett
Publisher Discovery
Max Johnson
Caitlin Fletcher
Michael Cole
Renee Christensen
Acceleration Partners

Measurements and Insights Council Outputs (Members Only)

You must be a PMA member to access all the council output. We do have some free downloadable outputs that we think provide great information. Please fill out the form below and you will have access to the PMA free download outputs. If there are other outputs you would like access to please consider joining the PMA.

Access Free Downloads

Measurements and Insights Council Meetings

The PMA Measurements and Insights Council meets the 1st Thursday of every month at 1.30 pm EST.