PMA Measurements and Insights Council
Expressing the value of performance marketing through data and insights.
Our Mission Statement
To express the value of performance marketing through data and insights. The council will work collaboratively to identify performance marketing’s key value pillars and then support these pillars with relevant and compelling data. The council will also provide insights and guidance related to the evolving trends and technology in digital advertising that impact the performance marketing community.
Measurements And Insights Council Members
Council Chair
Jenna Walsh is a distinguished Business Intelligence Analyst and Digital Marketing professional with 15+ years’ experience. Currently a Data Analyst at Awin, she supports all areas of the business by providing actionable insights used to further opportunity identification and corporate growth. She collaborates with business stakeholders on discovering problems with data and helps to solve these queries with reporting and forecast modeling. She is knowledgeable in Tableau, Power BI, SQL, Python and Databricks, as well as Agile/SCRUM methodologies. Prior to joining Awin 4 years ago, she was in Client Services for 10 years at Pepperjam where she oversaw the strategy development of top fortune 500 companies across retail sectors. In her spare time, she enjoys spending time crafting, cooking, and vacationing with her husband and two sons.
Council Members
Measurements and Insights Council Meetings
The PMA Measurements and Insights Council meets the 1st Thursday of every month at 1.30 pm EST.