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PMA Compliance Council

Stressing the positive impact that direct relationships between advertisers and publishers have in performance marketing

Our Mission Statement

Compliance has been an essential aspect of all forms of online marketing since its inception. The compliance council will stress the positive impact that direct relationships between advertisers and publishers in performance marketing has on the overall compliance of the channel.

Compliance Council Charter

Advance performance marketing through the identification of compliance best practices. Provide guidelines to advertisers for program management, channel attribution and relationship management

Develop industry standards and codes of conduct for key aspects of performance marketing such as advertiser-affiliate relationships, software usage, etc.

Provide a voice for the performance marketing industry to respond and engage with the media on compliance-oriented issues

Provide a forum for discussion of rising compliance concerns

Compliance Council


Dave Naffziger
Co-Founder & CEO, BrandVerity

David Naffziger is CEO of BrandVerity, a provider of brand protection and affiliate compliance tools to affiliate managers, agencies and networks. BrandVerity’s PoachMark product provides deep insight into the paid search activity of competitors, affiliates and partners while providing a suite of tools for taking action to enforce trademark rights within the search engines and through affiliate networks. Prior to BrandVerity, David was VP of Engineering at Judy’s Book a Seattle-based local search company. Prior to Judy’s Book, David co-founded and was Director of Research at Quova (acquired by Neustar). David received his BS from MIT.



Compliance Council Outputs (Members Only)

You must be a PMA member to access all the council output. We do have some free downloadable outputs that we think provide great information. Please fill out the form below and you will have access to the PMA free download outputs. If there are other outputs you would like access to please consider joining the PMA.

Access Free Downloads

Compliance Council Meetings

The PMA Compliance Council meets the 3rd Thursday of every month.