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PMA Compliance Council

Stressing the positive impact that direct relationships between advertisers and publishers have in performance marketing

Our Mission Statement

Compliance has been an essential aspect of all forms of online marketing since its inception. The compliance council will stress the positive impact that direct relationships between advertisers and publishers in performance marketing has on the overall compliance of the channel.

Compliance Council Charter

Advance performance marketing through the identification of compliance best practices. Provide guidelines to advertisers for program management, channel attribution and relationship management

Develop industry standards and codes of conduct for key aspects of performance marketing such as advertiser-affiliate relationships, software usage, etc.

Provide a voice for the performance marketing industry to respond and engage with the media on compliance-oriented issues

Provide a forum for discussion of rising compliance concerns

Compliance Council


Van Chappell
GM, BrandVerity

Van (re)joined BrandVerity in 2019. He was the first sales executive back in the early days of BrandVerity - and he went on to become the founder of 5IQ. He successfully sold that company to Impact Radius in 2016. After completing that integration he started Progressive Shopper before deciding to return to the BrandVerity team as the EMEA GM. When he's not working, Van is typically either cycling or running around after his kids.



Adam Dahlen
Ernie St. Gelais
Jeannine Crooks
Nick Marchese
Apogee Agency
Tom Wozniak
Shelly Daigler
Soleo Communications
Soleo CommunicationsLinkedIn

Compliance Council Outputs (Members Only)

You must be a PMA member to access all the council output. We do have some free downloadable outputs that we think provide great information. Please fill out the form below and you will have access to the PMA free download outputs. If there are other outputs you would like access to please consider joining the PMA.

Access Free Downloads

Compliance Council Meetings

The PMA Compliance Council meets the 3rd Thursday of every month.