To create and impart a deeper understanding of the value of working with coupon and deal publishers for merchants. Through educational materials and case studies, the council plans to clearly demonstrate the proven value of coupon and deal publishers in the performance marketing equation. In addition, the council will work to develop guidelines for publishers in the space to insure that ethical standards and best practices are being followed.
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The PMA Coupons and Deals Council meets the 3rd Thursday of every month at Noon EST.