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PMA Coupons and Deals Council

Creating a deeper understanding of the value of working with loyalty and offer publisher for merchants.

Our Mission Statement

To create and impart a deeper understanding of the value of working with coupon and deal publishers for merchants. Through educational materials and case studies, the council plans to clearly demonstrate the proven value of coupon and deal publishers in the performance marketing equation. In addition, the council will work to develop guidelines for publishers in the space to insure that ethical standards and best practices are being followed.

Coupons and Deals Members

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Coupons & Deals Council Chair: Larissa Feuerstein

Merchant & OPM Liaison, FMTC

Larissa Feuerstein is the Merchant & OPM Liaison for FMTC, a premier affiliate datafeed and tool provider and winner of the 2015 Tool/Service of the Year. She has been with FMTC since 2013 and started out as a data engineer. She loves working with people and facilitating the relationships between merchants, OPMs, and affiliates. Larissa holds a bachelor’s degree in Sociology from Vanguard University of Southern California and graduated with Summa Cum Laude honors.

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Coupons and Deals Council Outputs (Members Only)

You must be a PMA member to access all the council output. We do have some free downloadable outputs that we think provide great information. Please fill out the form below and you will have access to the PMA free download outputs. If there are other outputs you would like access to please consider joining the PMA.

Access Free Downloads


Coupons and Deals Council Meetings

The PMA Coupons and Deals Council meets the 3rd Thursday of every month at Noon EST.