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PMA Coupons and Deals Council

Creating a deeper understanding of the value of working with loyalty and offer publisher for merchants.

Our Mission Statement

To create and impart a deeper understanding of the value of working with coupon and deal publishers for merchants. Through educational materials and case studies, the council plans to clearly demonstrate the proven value of coupon and deal publishers in the performance marketing equation. In addition, the council will work to develop guidelines for publishers in the space to insure that ethical standards and best practices are being followed.

Coupons and Deals Council


Craig McGlynn
V.P. Sales, Perform[cb]

Craig McGlynn is VP of Sales for Perform[cb], managing all sales and new revenue production for the company. Craig has extensive experience in sales, marketing and specifically ecommerce. In the world of performance marketing, Craig has unique qualifications on both the publisher and advertiser side of the business.

Craig was formerly VP of Sales for PartnerCentric and prior to that, VP of Advertiser Development for VigLink, a leading affiliate commerce platform, overseeing a 70,000 deep roster of advertiser partners. Previously, Craig served as head of content publishers in a leadership role at Amazon.com’s Associates Program. Craig has also been in VP roles at several other retail and ecommerce companies. Craig is passionate about sharing his deep experience in the performance marketing space to create success for Perform[cb]'s clients.

Craig’s hobbies include spending time with his family, specifically shuttling his 3 sons from one activity to another, and squeezing in a game of sand volleyball wherever he can.



Alex Howell
Amanda O'Brien
Jason Kalish

Coupons and Deals Council Outputs (Members Only)

You must be a PMA member to access all the council output. We do have some free downloadable outputs that we think provide great information. Please fill out the form below and you will have access to the PMA free download outputs. If there are other outputs you would like access to please consider joining the PMA.

Access Free Downloads

Coupons and Deals Council Meetings

The PMA Coupons and Deals Council meets the 3rd Thursday of every month at Noon EST.