Meet the TeamThe 2016 PMA Board of Directors
PMA Governance Committee Chair
Rachel Honoway is the CEO at FMTC, a provider of content aggregation and distribution tools for affiliates. She has served in executive roles within the performance marketing space since the late 90′s, spending over a decade with KowaBunga! and just over 5 years with Lurn/Affiliate Classroom.
PMA Finance Committee Chair
Tony has over 20 years of experience in the Internet and marketing worlds and has a strong track record of growing successful companies and organizations. After selling Cyberia, Tony took over as the President and General Manager of the acquiring ISP and ultimately went on to become the Regional Vice President of Business Services for Earthlink. Most recently, prior to joining imwave, Tony was the Regional Vice President of Interactive Media for the York Newspaper Company.
BOARD MEMBERS AND COMMITTEE CHAIRS
VP Sales and Marketing, LinkConnector Corporation
PMA Membership Committee Chair
Tara McCommons is VP of Sales and Marketing at LinkConnector—a Performance Marketing Network providing innovative technology and support for over a decade. Since beginning her career in affiliate marketing (in 2004), Tara has established a successful record in fueling revenue growth through the development and leadership of strategic partnerships. She leads a high performance sales team that plays a pivotal role in identifying new merchant and affiliate opportunities that will continually expand the LinkConnector network. Tara has been actively involved with the PMA’s Publisher Recruitment Council since 2012.
Head of Technology, Schaaf-PartnerCentric
In his 9 years of working in the affiliate industry, Tom has worked in an analytical, account management, operational, and technical capacity. He is now Head of Technology, and oversees the technology department. This department handles all of Schaaf-PartnerCentric’s integrations and program launches (He personally has over 150 under his belt), as well as the development of proprietary technology.
CEO, All Inclusive Marketing
PMA Fundraising Committee Chair
Sarah is a recognized digital marketing leader who is ranked in the Top 40 Digital Marketing Strategists and Top 25 Affiliate Marketing Bloggers of 2012, and is recognized by the New York Times as an expert in performance marketing. She has won over a dozen awards, is an international speaker and contributes to periodicals such as Feedfront Magazine and Small Business Trends.
In 2009, Sarah founded All Inclusive Marketing, a leading digital marketing agency known for delivering innovative, experience driven results that reach, engage and convert buyers online, where she acts as CEO. Their clients range from e-commerce start ups to leading retail, travel and SaaS brands such as Norton Symantec, Southwest Vacations, and Dropbox, who want effective digital marketing strategy from innovative thought leaders.
Senior Affiliate Coordinator, Fanatics
Joe has been in the affiliate industry for 18+ years on both the affiliate side and the affiliate management/merchant side. He is currently working at Fanatics.com, managing the affiliate programs for Fanatics.com, FansEdge.com, NFLShop.com, MLBShop.com, NBAStore.com, Shop.NHL.com, and a number of other properties. He has won the Affiliate Summit Affiliate Manager of the Year Pinnacle Award and two Merchant of the Year Pinnacle awards in the last 3 years.
Co-Founder & VP Strategic Inititatives, Impact Radius, Inc.
Todd is responsible for forging and managing relationships with many of the company’s flagship advertisers, agencies, and media partners. Previously, Todd was VP Business Development at Digital River’s affiliate network, OneNetworkDirect, where he guided strategic initiatives and industry relations. In the late 1990’s, Todd helped birth the modern affiliate marketing industry as co-founder and VP Business Development of Commission Junction.
Chief Revenue Officer, Honey
Kerri is in her 18th year in affiliate marketing. Starting as an entry-level account manager at the Be Free affiliate network in 1999 and following a series of acquisitions, integrations and promotions, she assumed the position of President of CJ Affiliate (CJ) in 2007. Leading an organization of 350 employees in support of 3,000 advertiser clients and 70,000 publishers, CJ became one of the largest affiliate networks in the world. Following the successful sale of the parent company in December of 2014, she made the difficult decision to leave CJ at the onset of 2015 and is now with Honey.
Affiliate Manager, Jane.com
Maryellen stumbled across affiliate marketing while she owned and operated a business with her husband. Taking the reigns of all marketing initiatives (both traditional and online), Maryellen started a hyper-local blog about things to do in her beautiful resort hometown of Coeur d’Alene, Idaho. Quickly outranking the Chamber of Commerce and Visitor’s Bureau on select relevant terms, Maryellen landed a spot at an affiliate marketing agency where she managed programs such as philosophy.com, philosophy UK, Charlotte Russe, Plastic Jungle, DownEast Basics, David’s Cookies, Roots Canada, Roots USA and more.
Always a goal to work inside at an advertiser, Maryellen left the agency for Restaurant.com where she led the channel for both networked and direct affiliate partners. Maryellen is now with Jane.com, recently named the 11th fastest growing, privately held company in the United States by Inc. Magazine – and Jane is further honored to be named the #1 retailer.
Maryellen has been a member of other non-profit boards before and understands the commitment and drive it takes to move a body of volunteers ahead toward a common goal. In this case, Maryellen hopes to continue the honorable work of the PMA in advancing the performance marketing industry, as well as grow the overall knowledge of the organization and it benefits for all of us who love this channel over all other channels.
Founder/CEO of JEBCommerce
Jamie has been in affiliate marketing since 1999 as an affiliate, an in-house manager and running an agency. He has also managed multi-channel digital marketing campaigns for large corporations. This experience gives him unique insight into our industry, where we fit within the broader landscape and our unique challenges and opportunities. He’s spoken at many major industry events and written for many of the leading industry rags. He has been involved with the PMA in committees and as a member since the inception of the organization and also very involved in the nexus issue which continues to affect our industry.
Senior VP of Affiliate Marketing, Pepperjam
As SVP of Affiliate Marketing at Pepperjam Network, Maura Smith oversees the client and publisher relationships that drive the success of Pepperjam’s omni-channel performance marketing solutions. With over 10 years of performance marketing insight, Smith has led advertiser, agency and publisher teams, responsible for the growth and optimization of over 1,200 performance marketing programs across 200,000 publisher partnerships.
Smith received a Bachelor of Science from the University of Delaware in Business Administration with a concentration in Marketing and holds an MBA from the University of Scranton.
Co-Founder, Lab6 Media
Karen has more than eighteen years of experience in e-commerce and marketing. Since 1999, she has consulted on and profitably managed dozens of affiliate programs on a variety of network platforms ranging from large national brands to niche merchants. She was awarded the 2009 ShareASale “Pay It Forward” Award for Industry Advocate for her work, speaks frequently at conferences, and has many published industry articles.
She also served previously on the Board of Directors for the Performance Marketing Association for three terms as an officer. She was honored with a 2016 Pinnacle Award nomination for Affiliate Manager of the Year.
PMA GENERAL COUNSEL
Partner, David & Gilbert LLP
Gary practices in the areas of New Media, Advertising/Marketing and Privacy law and regularly counsels clients with respect to issues such as interactive advertising, affiliate marketing, enterprise technology implementations, behavioral advertising, privacy and data security, wireless services and entertainment, joint ventures, intellectual property and laws affecting interactive businesses. Davis & Gilbert LLP’s Marketing and Advertising practice is rated in Tier 1 by The Legal 500 United States and in Band 1 by Chambers USA.
Owner, Sunshine Rewards
Tricia Meyer is the owner of Sunshine Rewards, Helping Moms Connect and other niche sites. She speaks and writes about topics such as monetizing blogs, managing affiliate relationships, and current events in the industry. A graduate of Indiana University School of Law, she combines her legal background and marketing experience to educate and open conversations about legal and ethical issues. As a consultant, she helps companies monetize through affiliate marketing.
PMA MEMBERSHIP COORDINATOR
PMA Membership Coordinator
Rachel serves as the PMA’s Membership Coordinator and project manages many of our processes, including our PMA Councils. Her background is in creating more efficient workflow processes and she works with businesses, both for-profits and non-profits to identify and remove the barriers to effective operations systems.