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Meet the Board of Directors

BOARD PRESIDENT

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Christen Evans

BOARD PRESIDENT

Christen Evans has built her affiliate marketing career on the tenets of fostering relationships, educating partners and advocating for the industry. She received the Affiliate Marketing Advocate Pinnacle Award from Affiliate Summit in 2017 and serves on the Board of Executive Directors for the Performance Marketing Association. Named one of PerformanceIN's Top 50 in 2021, Christen is an active and engaged leader in performance marketing. Her history as an affiliate, at an agency and working with brands in-house has allowed her to develop a unique perspective on how to approach a diverse affiliate strategy with an eye for growth. When not spouting off about FTC disclosures, attribution or activation strategy, Christen can be found spending time with her husband, kid and cats. She's a huge fan of sparkles, bourbon and is really good at high-fives.

Position/Company:

Director of Affiliate Marketing, LaRue PR
Committee:
PMA Governance Committee Chair

PMA POSITIONS

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Tricia Meyer

PMA EXECUTIVE DIRECTOR

Position/Company:
Owner, Sunshine Rewards

Tricia Meyer is the owner of Sunshine Rewards, Helping Moms Connect and other niche sites. She speaks and writes about topics such as monetizing blogs, managing affiliate relationships, and current events in the industry. A graduate of Indiana University School of Law, she combines her legal background and marketing experience to educate and open conversations about legal and ethical issues. As a consultant, she helps companies monetize through affiliate marketing.

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Rachel Guillot

PMA MEMBERSHIP COORDINATOR

Position/Company:
Performance Marketing Association

Rachel serves as the PMA’s Membership Coordinator and project manages many of our processes, including our PMA Councils. Her background is in creating more efficient workflow processes and she works with businesses, both for-profits and non-profits to identify and remove the barriers to effective operations systems.

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Gary Kibel

PMA GENERAL COUNSEL

Position/Company:
Partner, David & Gilbert LLP

Gary practices in the areas of New Media, Advertising/Marketing and Privacy law and regularly counsels clients with respect to issues such as interactive advertising, affiliate marketing, enterprise technology implementations, behavioral advertising, privacy and data security, wireless services and entertainment, joint ventures, intellectual property and laws affecting interactive businesses. Davis & Gilbert LLP’s Marketing and Advertising practice is rated in Tier 1 by The Legal 500 United States and in Band 1 by Chambers USA.

BOARD MEMBERS AND COMMITTEE CHAIRS

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Jim Nichols

Secretary of PMA Board of Directors and Founder, Exclamation Marketing Solutions

Jim has worked on the brand, agency, and solutions provider sides and has been a strong advocate for making affiliate and partnerships a core component of the marketing mix for leading brands. The brand programs he has helped deliver include multiple industries like banking, credit cards, apparel, general merch, home goods, bedding, and DTC products. He has also held leadership positions with Conversant (CJ), Partnerize, and now RevLifter. Jim has spoken frequently at events and in the press as an advocate for the industry, and has led efforts to reposition the industry as a key strategic component of modern marketing.

Jim holds a B.A. in U.S. History from the University of Pennsylvania and an MBA in Marketing from the University of Chicago.

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Mike Allen

Founder, BusinessWright

Mike Allen is a charter member of the Performance Marketing Association, has served on two PMA councils and is currently on the Board of Directors. He has been involved in affiliate marketing since 1999 as the founder and “Chief Executive Shopper” at Shopping-Bargains® where he was a finalist for the LinkShare Golden Link Merchant’s Choice Award in 2005 and the LinkShare Golden Link Advertiser’s Choice Award in 2008. Mike was Affiliate Summit’s 2009 “Affiliate of the Year” at the Pinnacle Awards. Now through Businesswright, which Mike founded in 2013, he provides a variety of Internet marketing solutions for online and local businesses. These efforts include ecommerce and affiliate program management, WordPress support, and local Internet marketing services. Mike is a regular presenter at Affiliate Summit. He has also presented at Blogworld (NMX), Affiliate Management Days, CJU and several other performance marketing conferences.’

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Joe Sousa

Senior Affiliate Coordinator, Fanatics

Joe has been in the affiliate industry for 18+ years on both the affiliate side and the affiliate management/merchant side. He is currently working at Fanatics.com, managing the affiliate programs for Fanatics.com, FansEdge.com, NFLShop.com, MLBShop.com, NBAStore.com, Shop.NHL.com, and a number of other properties. He has won the Affiliate Summit Affiliate Manager of the Year Pinnacle Award and two Merchant of the Year Pinnacle awards in the last 3 years.

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Jeannine Crooks

Partner Acquisition & Development Manager, Awin US

During Jeannine’s 20+ years in affiliate marketing, her dedicated focus has always been to grow our industry by supporting everyone involved, whether publisher, merchant, network or vendor. She has actually spent time working in each of those areas, giving her the knowledge to see issues and opportunities from a variety of perspectives. That’s a key strength in representing all of the members of the PMA.

Her involvement with the PMA began back in 2010 when she testified before the Colorado House and Senate Finance Committees fighting the Amazon Tax under the guidance of their legal council. We were successful in changing the law so that affiliates did not establish nexus, thus saving the jobs of 5,000+ affiliates in Colorado. Since then she has been honored to serve on both the PMA Compliance Council and the PMA Publishers Council.

Currently she is the Partner Acquisition & Development Manager at Awin US, supporting both merchants and publishers for both the Awin and ShareASale affiliate networks. In her role she constantly helps individuals make the most of their affiliate marketing efforts, whether optimizing their sites or improving their affiliate programs, either one-on-one or via webinars, podcasts, or speaking at events such as Affiliate Summit. The next Affiliate Summit will be her 33rd, including speaking over a dozen times.

Her vision for the PMA is to raise the profile of the organization. While she understands that the wide variety of members means a wide list of needs and priorities, there are definitely numerous items we can agree on, such as Compliance, Transparency, and Ethics. These are the values which will keep our industry on the right track both internally and externally to a world which rarely understands what we do.

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Desiree Toto

SVP, Product and Operations at CJ Affiliate

As Senior Vice President of Product & Operations, Desiree leads a global team of talented Product and Support Operation Managers. This team’s collective goal is to deliver and implement highly innovative and differentiating products and solutions that meet our clients’ needs and set them up for success.

On her way to the top of the Product and Operations organization, Desiree was a leader within CJ’s Client Development department, managing teams responsible for the success of some of CJ’s top clients. Desiree has over 14 years of experience in digital media: in marketing, client management, and product development.

Desiree graduated with honors from Clark University with a BA in both Marketing and Studio Arts.

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Lacie Thompson

Founder + CEO, LT Partners

Having spent well over a decade of her career in Affiliate + Partner Marketing, Lacie founded LT Partners in September 2018 with the vision of creating custom solutions within the channel ecosystem. With the foundation of team, technology, relationships and innovation, LT Partners is driven to use data to drive incremental results through partnerships. Lacie and her team have grown to managing 26 brand programs in just two years and have expanded to providing multi-channel services. Lacie believes multi-channel learnings can improve the affiliate channel and bring more transparency, quality and value to the affiliate industry broadly. Leveraging more aligned incentive models for partners has enabled Lacie and her team to motivate that growth with the best partners for each brand. Lacie is invested into automation within the affiliate channel as well, building tools to help both the account teams at LT Partners, as well as in-house managed teams. In August 2020, LT Partners became a WBENC member and Lacie is passionate about driving diversity within her company, as well as on the PMA Board.

 

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Anne Parris

Treasurer of PMA Board of Directors and Senior Client Account Manager, DMiPartners

Anne Parris started out as an affiliate before joining the industry at affiliate marketing agencies. After being a Senior Affiliate Manager and Senior Data Analytics Manager at Apogee Agency, she’s now a Senior Client Account Strategist with DMi Partners.

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Mandy O'Brien

Senior Director, Managed Services, Partnerize

With nearly 15 years of experience in affiliate & partnership marketing, Mandy O’Brien understands well what it takes to bring her clients, who represent all major verticals, the success they seek in the channel.

O’Brien’s tenure & talent landed her the role of resident expert on all things partnerships, & she extends this knowledge & expertise to many internal facing, client facing and third-party led webinars and bylines. Recently, O’Brien hosted a peak partnership trends and insights 2021 holiday edition webinar & helped co-author a holiday planning & optimization ebook.

As Partnerize’s Senior Director of Managed Services, O’Brien prioritizes clients’ needs by providing thought leadership & strategic oversight all the while honoring best practices. She oversees an account team that support brands with data-driven performance insights, strategic planning, recruitment & optimizations, & product adoption. 

O’Brien earned a reputation for delivering results, even in precarious circumstances including the pandemic. Her tenure taught her how to pivot when necessary, manage risk & expectations & always keep minds trained on goals. O’Brien is highly skilled at analyzing data to evaluate both advertiser & publisher segment performance to determine areas of risk/opportunity & she consistently operates from a client-centric approach to program management.

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Sarah Johnson Dayes

Chief Client Officer, Acceleration Partners

Sarah Johnson Dayes is Acceleration Partners’ Chief Client Officer. Sarah has served on AP’s leadership team for over six years and is responsible for the success of our 85+ member Client Services team and the happiness of our clients. She owns our global client relationships and has been instrumental in shepherding the success of key client engagements including Uber, adidas, and Airbnb.

Sarah’s commitment to ongoing growth has been the driving force behind AP’s culture of encouraging innovation and creative problem-solving with all client teams and ensuring that we never stop outperforming for our clients. She is passionate about developing people and delivering excellence by building a transparent, supportive yet challenging team culture.

Prior to working with Acceleration Partners’ affiliate marketing clients, Sarah oversaw a digital strategy business unit focused on SEO, SEM, and paid social. She also has many years of early e-commerce experience, having founded a successful and innovative e-commerce retail business in 2004. Sarah holds a BA from Duke University and lives in New York City with her husband and two young children.

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Chris Tradgett

CMO Publisher Discovery

Chris has over 18 years experience in affiliate marketing, originally as one of the founding team at the buy.at affiliate network. The network grew to become one of the largest in the UK market, managing some of the key largest merchant programs, additionally expanding into the US market from 2006. The buy.at network was acquired by AOL, then resold two years later to Awin. After 7 years network side, he spent a year client side, setting up and managing the affiliate program for the UK based Easyspace webhosting provider, working via the CJ affiliate network.

In 2011, he re-joined buy.at founder Dr Steve Brown to develop the Linkdex SEO platform. They created the publisher discovery platform using the Linkdex technologies to analyze affiliate network tracking and provide a competitor affiliate analysis platform, which was used by clients worldwide, including Apple, Sonos, CJ Affiliate, Tradedoubler, Partnerize and DGM Australia. In 2016, with Linkdex being acquired by Scribble, Chris spun the Publisher Discovery platform as a separate company, retaining many of the key clients and growing the business further.

In later 2018, Publisher Discovery was acquired by Cloudfind, who were already providing AI technologies in the affiliate sector. The new combined company now operates under the Publisher Discovery trademark, with completely rebuilt technology driven by AI and machine learning. Partners and clients now include CJ Affiliate, TUNE, Everflow, Affiliate Future and FMTC.

Chris has written extensively in Feedfront magazine as well as other publications and blogs. He has also spoken and moderated sessions at A4U (PerformanceIn) and Affiliate Summits over recent years.

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Sarah Beeskow Blay

VP, N.A., Global affiliate & partner marketing agency, Silverbean

Sarah joined Affiliate Marketing in 2005 at ShareASale as program manager. While at ShareASale, her career progressed from Director of Client Services, overseeing all Publisher, Agency, & Advertiser development, to Vice President, post Awin acquisition, where she was responsible for all operations & revenue for the platform.

In 2020 she began her own independent consultancy working with several agencies on publisher development strategy and recruitment, which lead to her current role as Vice President, North America for global affiliate & partner marketing agency, Silverbean.

Helping to make connections is at the core of what Sarah sets out to do both on a professional and personal level which has led to the creation of two passion projects in 2021. The first is regularly posting industry job round ups to help connect active job seekers with new and available career opportunities across the industry. And second, coordinating “Chicago Affiliate & Partner Marketers Giving Back”, an initiative to combine local networking with volunteer efforts.

 

Ready to Get Involved?

Any company or organization and select individuals who are committed to improving the Performance Marketing industry are eligible to join the Performance Marketing Association. Membership can be initiated at any time and dues are renewed annually.