PMA Governance Committee Chair
Mike Allen is a charter member of the Performance Marketing Association, has served on two PMA councils and is currently on the Board of Directors. He has been involved in affiliate marketing since 1999 as the founder and “Chief Executive Shopper” at Shopping-Bargains® where he was a finalist for the LinkShare Golden Link Merchant’s Choice Award in 2005 and the LinkShare Golden Link Advertiser’s Choice Award in 2008. Mike was Affiliate Summit’s 2009 “Affiliate of the Year” at the Pinnacle Awards. Now through Businesswright, which Mike founded in 2013, he provides a variety of Internet marketing solutions for online and local businesses. These efforts include ecommerce and affiliate program management, WordPress support, and local Internet marketing services. Mike is a regular presenter at Affiliate Summit. He has also presented at Blogworld (NMX), Affiliate Management Days, CJU and several other performance marketing conferences.'
PMA Governance Committee Chair
Owner, Sunshine Rewards
Tricia Meyer is the owner of Sunshine Rewards, Helping Moms Connect and other niche sites. She speaks and writes about topics such as monetizing blogs, managing affiliate relationships, and current events in the industry. A graduate of Indiana University School of Law, she combines her legal background and marketing experience to educate and open conversations about legal and ethical issues. As a consultant, she helps companies monetize through affiliate marketing.
Performance Marketing Association
Rachel serves as the PMA’s Membership Coordinator and project manages many of our processes, including our PMA Councils. Her background is in creating more efficient workflow processes and she works with businesses, both for-profits and non-profits to identify and remove the barriers to effective operations systems.
Partner, David & Gilbert LLP
Gary practices in the areas of New Media, Advertising/Marketing and Privacy law and regularly counsels clients with respect to issues such as interactive advertising, affiliate marketing, enterprise technology implementations, behavioral advertising, privacy and data security, wireless services and entertainment, joint ventures, intellectual property and laws affecting interactive businesses. Davis & Gilbert LLP’s Marketing and Advertising practice is rated in Tier 1 by The Legal 500 United States and in Band 1 by Chambers USA.
Christen Evans is an affiliate manager for Apogee, an award-winning agency that focuses on recruitment, education and activation. She received the Affiliate Marketing Advocate Pinnacle Award from Affiliate Summit in 2017. She is responsible for the suite of merchants at Apogee in the Food/Drink and Gourmet niches. In recent years, she has attended and spoken at industry conferences such as Everything Food and International Food Bloggers, as well as Plaid St and ShareASale/Awin ThinkTank. The education and activation of these new partners she engages with and recruits from these shows has greatly increased the overall sales for her clients and others at Apogee. Christen strongly believes in more education for everyone in the industry, including affiliates, networks, managers and vendors.
Joe has been in the affiliate industry for 18+ years on both the affiliate side and the affiliate management/merchant side. He is currently working at Fanatics.com, managing the affiliate programs for Fanatics.com, FansEdge.com, NFLShop.com, MLBShop.com, NBAStore.com, Shop.NHL.com, and a number of other properties. He has won the Affiliate Summit Affiliate Manager of the Year Pinnacle Award and two Merchant of the Year Pinnacle awards in the last 3 years.
During Jeannine’s 20+ years in affiliate marketing, her dedicated focus has always been to grow our industry by supporting everyone involved, whether publisher, merchant, network or vendor. She has actually spent time working in each of those areas, giving her the knowledge to see issues and opportunities from a variety of perspectives. That’s a key strength in representing all of the members of the PMA.
Her involvement with the PMA began back in 2010 when she testified before the Colorado House and Senate Finance Committees fighting the Amazon Tax under the guidance of their legal council. We were successful in changing the law so that affiliates did not establish nexus, thus saving the jobs of 5,000+ affiliates in Colorado. Since then she has been honored to serve on both the PMA Compliance Council and the PMA Publishers Council.
Currently she is the Partner Acquisition & Development Manager at Awin US, supporting both merchants and publishers for both the Awin and ShareASale affiliate networks. In her role she constantly helps individuals make the most of their affiliate marketing efforts, whether optimizing their sites or improving their affiliate programs, either one-on-one or via webinars, podcasts, or speaking at events such as Affiliate Summit. The next Affiliate Summit will be her 33rd, including speaking over a dozen times.
Her vision for the PMA is to raise the profile of the organization. While she understands that the wide variety of members means a wide list of needs and priorities, there are definitely numerous items we can agree on, such as Compliance, Transparency, and Ethics. These are the values which will keep our industry on the right track both internally and externally to a world which rarely understands what we do.
Jim Nichols is CMO for Partnerize, a leading global partner automation platform serving the world’s largest and most innovative brands. Jim has 20+ years experience in over 80 different categories, including developing successful positioning and go-to-market plans for many martech companies. Prior to Partnerize, Jim was VP of Marketing for Apsalar, a leading mobile app attribution provider that merged with ROI analytics leader Singular in 2017. He also spent several years as VP of Marketing for Conversant, where he led various efforts in the successful rebrand of the company from ValueClick, Inc. The rebrand and associated industry attention for the company contributed to the $2.3B sale of Conversant to Alliance Data in December 2014. He holds a B.A. in U.S. History from the University of Pennsylvania and an MBA in Marketing from the University of Chicago.
For the past 2 1/2 years Alan has been the Datafeed Client and Network Relationship Manager at FMTC (FMTC aggregates, tests and cleans offers for publishers), but he has been in the industry for 15 years. Working at FMTC puts Alan in a unique position of being a neutral party in the industry as they are not a network, publisher, merchant or an OPM, but they work with all of those (and several other technologies and tools in the industry). Before FMTC Alan worked as a publisher at the deals and coupons site DealTaker.com, which he started with his brother in 2004. He is also an active member in the affiliate marketing community having attended over 60 conferences, meet-ups, networking events, etc over the years.
Alison is the Founder of Meal Finds (www.mealfinds.com), a website that helps consumers discover and compare online food and beverage services based on their specific needs through the most comprehensive online directory, independent research, advanced filters, and user ratings. Prior to starting Meal Finds, Alison spent the past 7+ years at the leading global partner marketing agency Acceleration Partners. During that time she led the client services team, developed and grew the publisher development team, and supported the growth of AP through the creation of innovative products and services. Now on the affiliate side, Alison remains passionate about forming meaningful relationships, developing creative partnership opportunities, and educating others on the benefits of affiliate marketing.
As SVP of Affiliate Marketing at Pepperjam Network, Maura Smith oversees the client and publisher relationships that drive the success of Pepperjam’s omni-channel performance marketing solutions. With over 10 years of performance marketing insight, Smith has led advertiser, agency and publisher teams, responsible for the growth and optimization of over 1,200 performance marketing programs across 200,000 publisher partnerships. Smith received a Bachelor of Science from the University of Delaware in Business Administration with a concentration in Marketing and holds an MBA from the University of Scranton.
Sarah Johnson Dayes is Acceleration Partners’ Chief Client Officer. Sarah has served on AP’s leadership team for over six years and is responsible for the success of our 85+ member Client Services team and the happiness of our clients. She owns our global client relationships and has been instrumental in shepherding the success of key client engagements including Uber, adidas, and Airbnb.
Sarah’s commitment to ongoing growth has been the driving force behind AP’s culture of encouraging innovation and creative problem-solving with all client teams and ensuring that we never stop outperforming for our clients. She is passionate about developing people and delivering excellence by building a transparent, supportive yet challenging team culture.
Prior to working with Acceleration Partners’ affiliate marketing clients, Sarah oversaw a digital strategy business unit focused on SEO, SEM, and paid social. She also has many years of early e-commerce experience, having founded a successful and innovative e-commerce retail business in 2004. Sarah holds a BA from Duke University and lives in New York City with her husband and two young children.
As Slickdeal’s Director of Business Development, Jacob has over 11 years in the space. He has built and managed strong relationships with partners and consistently find ways to optimize in this changing space.
Some career highlights include:
He managed Tier 1 merchant partnerships on behalf of Slickdeals, eg, Macy’s, Kohl’s, Verizon among others through an intimate understanding of partner’s goals. Most partners exceed an annual growth rate of over 45%.
The wealth of data from 1+ billion annual consumer visits to Slickdeals led to data-driven recommendations for multiple initiatives.
In 2018 YOY, a partner’s sales driven by Slickdeals in the Men’s Clothing & Accessories category grew by 329%; and Bed & Bath grew by 375%. Incremental growth happened in vertical categories such as Men’s Outerwear, by a healthy 39% which I led and was a large part of.
Jacob is known for his strong relationships with agencies, networks, brands, partners, and publishers.
Chris has over 18 years experience in affiliate marketing, originally as one of the founding team at the buy.at affiliate network. The network grew to become one of the largest in the UK market, managing some of the key largest merchant programs, additionally expanding into the US market from 2006. The buy.at network was acquired by AOL, then resold two years later to Awin. After 7 years network side, he spent a year client side, setting up and managing the affiliate program for the UK based Easyspace webhosting provider, working via the CJ affiliate network.
In 2011, he re-joined buy.at founder Dr Steve Brown to develop the Linkdex SEO platform. They created the publisher discovery platform using the Linkdex technologies to analyze affiliate network tracking and provide a competitor affiliate analysis platform, which was used by clients worldwide, including Apple, Sonos, CJ Affiliate, Tradedoubler, Partnerize and DGM Australia. In 2016, with Linkdex being acquired by Scribble, Chris spun the Publisher Discovery platform as a separate company, retaining many of the key clients and growing the business further.
In later 2018, Publisher Discovery was acquired by Cloudfind, who were already providing AI technologies in the affiliate sector. The new combined company now operates under the Publisher Discovery trademark, with completely rebuilt technology driven by AI and machine learning. Partners and clients now include CJ Affiliate, TUNE, Everflow, Affiliate Future and FMTC.
Chris has written extensively in Feedfront magazine as well as other publications and blogs. He has also spoken and moderated sessions at A4U (PerformanceIn) and Affiliate Summits over recent years.
Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients.
Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well-known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today.
In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers.
Having spent well over a decade of her career in Affiliate + Partner Marketing, Lacie founded LT Partners in September 2018 with the vision of creating custom solutions within the channel ecosystem. With the foundation of team, technology, relationships and innovation, LT Partners is driven to use data to drive incremental results through partnerships. Lacie and her team have grown to managing 26 brand programs in just two years and have expanded to providing multi-channel services. Lacie believes multi-channel learnings can improve the affiliate channel and bring more transparency, quality and value to the affiliate industry broadly. Leveraging more aligned incentive models for partners has enabled Lacie and her team to motivate that growth with the best partners for each brand. Lacie is invested into automation within the affiliate channel as well, building tools to help both the account teams at LT Partners, as well as in-house managed teams. In August 2020, LT Partners became a WBENC member and Lacie is passionate about driving diversity within her company, as well as on the PMA Board.
Any company or organization and select individuals who are committed to improving the Performance Marketing industry are eligible to join the Performance Marketing Association. Membership can be initiated at any time and dues are renewed annually.