New Webinar: Integrating Affiliate Marketing into MMM

New Webinar: Integrating Affiliate Marketing into MMM

Follow

For the last year, the PMA Measurements and Insights Council has been discussing Media Mix Modeling (MMM) and its integration (or lack thereof) with affiliate marketing. Because many brands with multiple channels use MMM to guide strategic allocation of spend, the performance marketing industry needs to have a place in MMM discussions.

Join PMA members for a free webinar entitled “Integrating Affiliate Marketing into MMM: From Overlooked to Optimized.” The webinar will be held via LinkedIn on July 24, 2025, at 1pm Eastern. Registration is open now and will allow you live viewing (with Q&A) plus immediate access to the video replay.

A recent poll on our LinkedIn page revealed that only 30% of respondents are fully using MMM and affiliate:

Who is this webinar for? Anyone in affiliate marketing who is looking to understand more about Media Mix Modeling. Webinar is particularly geared toward brands, agencies, and networks.

Agenda:

• Gain a clear understanding of Marketing Mix Modeling, including its methodology, primary uses, and how impression data factors into models
• Compare vendor-based and in-house MMM approaches by examining differences in cost, data types used, and implementation ease
• Explore why affiliate marketing is often excluded from MMM and why its inclusion is crucial for accurate budget allocation and performance validation
• Discuss how affiliate marketing is currently incorporated into MMM models and what best-case or realistic improvements could look like
• Identify actionable steps the affiliate industry can take to advocate for stronger MMM integration through data sharing, tracking, and cross-channel collaboration

Panelists:

• Tye DeGrange, Round Barn Labs
• Amy Scanlon. Right Side Up
• Michael Cole, Everflow
• Courtney Bittelari, New Engen
• Tricia Meyer, PMA (Moderator)

Click here to sign up now!

The following two tabs change content below.

• Bio
• Latest Posts

Tricia Meyer

Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.

Latest posts by Tricia Meyer (see all)

• Challenges, Tiers, and Points: Inside Target’s New Gamified Creator Program - April 21, 2026
• PMA Looking for Brands and Agencies - April 15, 2026
• Webinar Replay: Compliance & Conversion, The FinTech Affiliate Balancing Act - April 9, 2026