Industry Champion member PI LIVE will be holding its next event in London this week, and we expect many PMA members to be in attendance. Here are just some that we already know about. If you or your company is a PMA member who will be...
As part of our continuing series of monthly affiliate marketing webinars, the PMA Measurements and Insights Council will be analyzing our latest survey results as part of the release of our newest whitepaper. Join PMA members for a free webinar entitled “2024 Performance Marketing Survey: U.S. Brand...
The PMA recently held a LinkedIn Live webinar entitled “FTC Compliance and Performance Marketing: Understand the Rules and Your Responsibilities.” Our special guest, Michael Ostheimer, is a senior consumer protection attorney in the Federal Trade Commission's Division of Advertising Practices. The webinar is now available for replay...
Two of the best things about being PMA members are promotional opportunities and members helping members. Toward that end, we recently launched the Member Marketplace, where PMA members can offer exclusive deals to other members. Today I am happy to announce three new additions to...
The Performance Marketing Association has officially opened up the self-nomination process for the 2025 Board of Directors. All Bronze, Silver, Gold, Platinum, and Industry Champion members in good standing are eligible to run. The PMA Board is made up of 9-13 members. For this election for the 2025 board,...
Learn more about this week's Featured PMA Member-- Gold Member Lab 6 Media! What are you most excited about now that you are a PMA member? Lab6 Media has been a PMA member since its founding in 2015. Prior to that, Karen and Angel were both heavily involved...
Compliance may not be most people's favorite affiliate marketing topic, but some days the news is just too big not to share in the hopes of starting conversations. If you are in the PMA member Slack, you know that a couple of really interesting things...
As part of our continuing series of monthly affiliate marketing webinars, we are doing something a little different this time. Normally our webinars feature only PMA members. This time, we are going straight to the source of the rulemaking: the Federal Trade Commission (FTC). The...
The PMA recently held a LinkedIn Live webinar entitled “Affiliate Q4 Countdown: Strategies for Holiday Season Success.” Panelists focused on important dates for Q4, communications advice, key data and metrics to leverage, common mistakes to avoid, last-minute opportunities, and more. The webinar is now available for replay...
As part of the PMA Board of Directors' new Member Marketplace initiative, I am happy to announce a brand new member-to-member exclusive benefit from FMTC. Unlock Your Exclusive 90-Day Free Subscription as a PMA Member Offer Description: Free 90 Days of API Access to FMTC’s Deal Feed...
Can you believe summer is almost over and some companies are already done with their Q4 planning? The good news is that there is still time for all of us to get our sites and promotions ready to take advantage of the holiday season. Join PMA...
The PMA recently held a LinkedIn Live webinar entitled “Understanding Coupon Versus Deal Sites: Optimizing Your Program with Both.” Panelists focused on the similiarities and differences between coupon, deal, and cash back publisher models as well as how agencies and brands could work with them....