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Author: Tricia Meyer

PMA Member Affiverse will soon be holding the AMPLIFY Summit on March 19th and 20th, and the PMA is excited to be participating! In addition to having a booth at the virtual conference, a number of our members will be speaking including: Laurie Cutts, Everflow Adam Riemer,...

Over the last year, the PMA has spent a significant amount of time on DSPs (Downloadable Software Publishers). In addition to surveys and focus groups, we held a panel at Affiliate Summit West and released a whitepaper entitled "DSP: A Quick Reference Guide." Also at...

One of the most powerful but overlooked tools that an affiliate marketer can have in their toolbox is a Media Kit. There are many benefits to a professional-looking media kit including: Building credibility for your brand Telling your story, mission, and values Showcasing your reach to various audiences Highlighting transparency...

I am excited to announce that the PMA Board of Directors has elected its officers for this year. Congratulations to the following Directors who were elected by their peers: Sarah Beeskow Blay, Silverbean (President) Jim Nichols, Exclamation Marketing Solutions (Vice-President) Kelly Ground, Gray Harbor Digital (Treasurer) Jade Mayberry, dentsu...