
Video Replay of “FTC Compliance and Performance Marketing”
The PMA recently held a LinkedIn Live webinar entitled “FTC Compliance and Performance Marketing: Understand the Rules and Your Responsibilities.” Our special guest, Michael Ostheimer, is a senior consumer protection attorney in the Federal Trade Commission’s Division of Advertising Practices.
The webinar is now available for replay via LinkedIn or YouTube.
Panelists for this webinar were:
- Michael Ostheimer, Federal Trade Commission
- Gayla Huber, IntegriShield
- Tricia Meyer, Performance Marketing Association
The recently released Rule on the Use of Consumer Reviews and Testimonials has been a hot topic for affiliate marketers, and Michael helped explain the Rule and how it might apply in our industry. In addition to a presentation on the Rule, Michael took questions from Tricia, Gayla, and audience that helped clarify some of our industry-specific applications.
Thanks to IntegriShield for sponsoring this webinar, to Gayla for pulling it together, and to Michael for all of his knowledge.
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