The PMA is doing extremely important work being the face of and advocates for our industry. Between the education, advocacy, and networking opportunities, being members is an absolute no-brainer for us.
It is important to understand the issues that affect our industry. Many people are surprised to learn how much we have to gain by championing the value of performance marketing
We’ve been a PMA member for a number of years and have steadily increased our engagement and level, increasing our commitment from a Corporate member to an Industry Champion. We’ve found the industry visibility, connections and impact to be invaluable to our business.
As a retailer, I can tell you that our PMA membership has been invaluable to our organization. As a retailer, we are uniquely positioned in the performance marketing space. Through our membership, we are able to address those items of greatest concern to us, as well as brainstorm, network, learn best practices where they are established, and help to create those where they are not.
Being a part of the PMA is extremely beneficial for me both as an individual and for my agency. Our participation in the PMA Councils helps keep us ahead of the curve, often discussing issues and industry changes before our clients bring them up with us. Additionally, the networking component keeps us more connected with networks, affiliates, and industry partners that we work with regularly. The benefit goes beyond just personal though as the PMA is constantly pushing positive industry changes and fights for all of us!
Affiliate Marketing relies on the many different players (i.e., each other) to continuously innovate, humanize and elevate our industry. The PMA represents leadership and advocacy from brilliant competitor and peer minds that, together, are affecting change and promoting the strong growth of our industry. The many benefits of PMA membership, such as collaborative discussions around the industry’s top issues and visibility gained through contributing to industry surveys and best practice resources, far outweigh the cost.
Please fill out the member application form below to join the Performance Marketing Association, Inc. (“PMA”). Your application will be reviewed by the Board of Directors and if approved, you will receive an email with instructions on how to complete your membership upon submitting your application.