To raise the level of knowledge, awareness and opportunities available through performance based advertising/marketing model. This Council will elaborate on best practices and standards that can be leveraged by both internal and external industry professionals
Internal: To help educate existing players (networks, merchants and publishers) on the basic fundamental principles of sustainable, best practices for the channel that will promote the success of each of the players and ultimately help grow the overall industry.
Outreach: Develop materials that highlight the value and opportunities of the performance marketing channel to merchants and advertisers looking to enter the space or grow their online marketing efforts.
Choots Humphries, co-founder of LinkConnector , has been involved in the computer industry for two decades, most of which have been with the Internet as an entrepreneur co-founding and successfully operating two separate companies—LinkConnector Corporation and DotCom Corporation. LinkConnector is currently reshaping the Affiliate Marketing industry as one of the fastest growing Affiliate Marketing Networks. DotCom was a multi-million dollar company that operated several large Internet portals and was profitable every year until it was sold in 2005. Choots has been a featured speaker at several entrepreneurial, leadership and affiliate marketing events and is a recognized business leader and expert in online marketing. Previously, Choots received a commission in the U.S. Navy where he served as the navigator on two naval warships and managed worldwide staffing requirements for approximately 75,000 enlisted personnel. Choots holds a bachelor’s degree from the University of North Carolina at Chapel Hill and a master’s degree in business administration with an emphasis in Information Systems from George Mason University.
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The PMA Industry Advancement Council meets the 2nd Wednesday of every month.