White Papers

Industry News and Events | Meausurements and Insights Council | White Papers

We are thrilled to announce the official release of the 2026 Performance Marketing U.S. Brand Survey. Conducted by the PMA Measurements and Insights Council between April and June, this comprehensive report polls in-house managers, agencies, and networks to capture a true snapshot of our industry over the last 12 months. […]

Coupons and Deals | White Papers

In September, the PMA Coupons and Deals Council hosted a webinar entitled "Beyond the Affiliate Coupon Code: The Future of Deals and Discounts." Thanks to Coupon Council Chair, Dylan Bertalli (Affiliate.com), for turning some of the highlights of that webinar into the following content. You can download the entire whitepaper […]

White Papers

The PMA Councils are constantly working on drafting new whitepapers and revamping old ones to make them current. As diverse as the various Council missions, the papers touch on a wide variety of subjects impacting the performance marketing industry. All of the following whitepapers are free of charge. Check out […]

White Papers

The Performance Marketing Association is pleased to release the results of its 2024 U.S. Performance Marketing Brand Survey. With responses from over 300 retailers in the U.S., this study explores data such as: Network and platform tracking options Age of affiliate program and effects of long-term development Primary business sectors […]

White Papers

The Industry Advancement Council, chaired by Choots Humphries, co-founder of LinkConnector, has been hard at work revising one of the PMA's most downloaded resources--the Performance Marketing Glossary. The Performance Marketing Glossary's 2024 update includes over 280 terms, acronyms, and abbreviations used in affiliate marketing. Examples of some of the 30+ […]

Compliance | White Papers

The PMA Compliance Council recently hosted a webinar entitled Navigating Subnetworks: Strategies for Retailers and Publishers. As a result of the great content that came out of that webinar, the PMA has now created a new downloadable whitepaper called Subnetworks 101: A Guide for Advertisers and Publishers. This guide includes: […]

White Papers

One of the most powerful but overlooked tools that an affiliate marketer can have in their toolbox is a Media Kit. There are many benefits to a professional-looking media kit including: Building credibility for your brand Telling your story, mission, and values Showcasing your reach to various audiences Highlighting transparency […]

Affiliate Management Tips | Compliance | White Papers

What's old is new again, even in affiliate marketing. Over the last year, the Performance Marketing Association has engaged in a great deal of discussion over the resurgence of browser extensions and toolbars. (see video Affiliate Toolbars and Browser Extensions: Friend or Foe?) After months of discussion and research, the […]

Industry News and Events | White Papers

Almost a decade ago, the PMA undertook the monumental task of developing a glossary of terms that were used in the performance marketing industry. Understanding that it would need to be a living document, various PMA members and councils have been updating it periodically every since. Because of this, it […]

Coupons and Deals | White Papers

It's an argument as old as affiliate marketing: To what extent should brands work with coupon sites? The PMA Coupons and Deals Council has taken a fresh look at the data around coupon sites and is releasing a new free whitepaper entitled: Benefits of Working with Deal and Coupon Affiliates. […]