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New PMA Whitepaper: Subnetworks 101

New PMA Whitepaper: Subnetworks 101

The PMA Compliance Council recently hosted a webinar entitled Navigating Subnetworks: Strategies for Retailers and Publishers. As a result of the great content that came out of that webinar, the PMA has now created a new downloadable whitepaper called Subnetworks 101: A Guide for Advertisers and Publishers.

This guide includes:

  • What Are Subnetworks?
  • Advantages for Advertisers in Working with Subnetworks
  • Concerns and Considerations for Advertisers
  • Pros and Cons for Affiliates in Working Through Subnetworks
  • The Future of Subnetworks

PMA members can download this free resource while logged into their PMA account or visiting the Slack Documents and Downloads channel.

Non-members can click here to sign up for access to all of our free Whitepapers and Guides to download it.

A big thanks goes to the panelists on that webinar for contributing their thoughts and experience!

  • Karishma Parmar, Siteplug
  • Christen Evans, Spark Partnerships
  • Jacque Wakim, PartnerCentric
  • Erin Kristyniak, Partnerize
  • Jessica Bishop, The Budget Savvy Bride
  • Tricia Meyer, PMA
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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. You can find her on Twitter @SunshineTricia.

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