Industry News and Events

Industry News and Events | Meausurements and Insights Council | White Papers

We are thrilled to announce the official release of the 2026 Performance Marketing U.S. Brand Survey. Conducted by the PMA Measurements and Insights Council between April and June, this comprehensive report polls in-house managers, agencies, and networks to capture a true snapshot of our industry over the last 12 months. […]

emerging markets | Industry News and Events

Last week the Affiliate and Partner Marketing Circle (APMC) within the German Association for the Digital Economy (Bundesverband Digitale Wirtschaft, BVDW) e. V. released a new study showing the size and strength of Affiliate and Partner Marketing in Germany. Some of the key takeaways: Market Investment: Reached €932 million, marking […]

Industry News and Events

Now that everyone has had a bit of time to read our recent 2025 U.S. Performance Marketing Industry Study, industry leaders are weighing in with their thoughts. "The latest PMA Industry Study confirms what many of us on the frontlines of affiliate marketing have been saying for years: this channel isn’t a […]

Industry News and Events

Download Full Report FREE Here New York, June 18: The Performance Marketing Association (PMA), the affiliate marketing industry’s global trade association, today released its Industry Study 2025, revealing exceptional growth in the U.S. affiliate marketing sector. The study shows that affiliate marketing spending increased by 49.8% from $9.1 billion in […]

Industry News and Events

You can't talk commerce in the U.S. right now without talking about tariffs. Whether your business is set to thrive or barely survive in the face of the tariffs, there will likely be some impact. For those in the performance marketing space, changes in economic conditions always present not just […]

Compliance | Guest Posts | Industry News and Events

AI Regulations in Marketing AI's role in marketing is under increasing scrutiny, with several regulations shaping its use: FTC Guidelines: Emphasize transparency and truthfulness in AI-generated content. GDPR: Enforces strict data protection standards in the EU. CCPA: Similar to GDPR, it mandates transparency in data collection and usage in California. […]

Compliance | FTC | Industry News and Events

Everyone knows that the FTC Endorsement Guides are a subject near and dear to my heart. As a lawyer-turned-affiliate marketer, they stand at the intersection of my two careers. It turns out, I'm not the only one who loves to study and discuss them--especially when they are totally updated! With […]

Board of Directors | Industry News and Events

Industry Champion member PI LIVE will be holding its next event in London next week, and we expect many PMA members to be in attendance! Here are just some that we already know about. If you or your company is a PMA member who will be in attendance and is […]

Industry News and Events

US Affiliate Marketing Spending Reached $9.1 Billion in 2021 According to New Performance Marketing Association Report New industry study produced by PwC shows affiliate marketing spending grew 47% versus calendar year 2018. August 2, 2022 : The Performance Marketing Association (PMA), the trade association for the affiliate and partnership marketing […]

Industry News and Events | PMA Happenings

After many months of work, I am pleased to announce that the PMA will be releasing the results of its latest industry-wide study on August 2. The study contains data and analysis of affiliate marketing spending in the United State for the calendar year 2021. It also compares data to […]