As part of our continuing series of monthly affiliate marketing webinars, the PMA Measurements and Insights Council will be analyzing our latest survey results as part of the release of our newest whitepaper. Join us for a free webinar entitled “2026 Performance Marketing Survey: U.S. Brand Results...
Two years ago, the PMA Measurements and Insights Council released one of its most downloaded reports, the 2024 U.S. Brand Survey. (Click here to download for free) Featuring responses from over 300 brands, the study became a benchmark for many brands and agencies going forward. Some...
The PMA Measurements and Insights Council recently hosted a webinar entitled “How AI is Shaping the Affiliate Industry: Exploring Tools, Trends, and Trust in Performance Marketing.” The webinar rolled out the results of our recent AI and affiliate marketing study, which is now available for free download....
We recently launched a new series to help everyone get to know our councils. The councils are our PMA member groups that meet monthly to talk about industry issues and create resources such as whitepapers, blog posts, and webinars. Today we are spotlighting the Measurements and...