Meausurements and Insights Council

Industry News and Events | Meausurements and Insights Council | White Papers

We are thrilled to announce the official release of the 2026 Performance Marketing U.S. Brand Survey. Conducted by the PMA Measurements and Insights Council between April and June, this comprehensive report polls in-house managers, agencies, and networks to capture a true snapshot of our industry over the last 12 months. […]

Meausurements and Insights Council

As part of our continuing series of monthly affiliate marketing webinars, the PMA Measurements and Insights Council will be analyzing our latest survey results as part of the release of our newest whitepaper. Join us for a free webinar entitled “2026 Performance Marketing Survey: U.S. Brand Results and Analysis.” The webinar will […]

Meausurements and Insights Council

Two years ago, the PMA Measurements and Insights Council released one of its most downloaded reports, the 2024 U.S. Brand Survey. (Click here to download for free) Featuring responses from over 300 brands, the study became a benchmark for many brands and agencies going forward. Some of the key takeaways […]

Meausurements and Insights Council | Webinars

The PMA Measurements and Insights Council recently hosted a webinar entitled “How AI is Shaping the Affiliate Industry: Exploring Tools, Trends, and Trust in Performance Marketing.” The webinar rolled out the results of our recent AI and affiliate marketing study, which is now available for free download. The webinar video is also […]

Meausurements and Insights Council

We recently launched a new series to help everyone get to know our councils. The councils are our PMA member groups that meet monthly to talk about industry issues and create resources such as whitepapers, blog posts, and webinars. Today we are spotlighting the Measurements and Insights Council. Click here to […]