As part of our continuing series of monthly affiliate marketing webinars, the PMA Measurements and Insights Council will be analyzing our latest survey results as part of the release of our newest whitepaper. Join PMA members for a free webinar entitled “2024 Performance Marketing Survey: U.S. Brand...
The PMA recently held a LinkedIn Live webinar entitled “FTC Compliance and Performance Marketing: Understand the Rules and Your Responsibilities.” Our special guest, Michael Ostheimer, is a senior consumer protection attorney in the Federal Trade Commission's Division of Advertising Practices. The webinar is now available for replay...
As part of our continuing series of monthly affiliate marketing webinars, we are doing something a little different this time. Normally our webinars feature only PMA members. This time, we are going straight to the source of the rulemaking: the Federal Trade Commission (FTC). The...
The PMA recently held a LinkedIn Live webinar entitled “Affiliate Q4 Countdown: Strategies for Holiday Season Success.” Panelists focused on important dates for Q4, communications advice, key data and metrics to leverage, common mistakes to avoid, last-minute opportunities, and more. The webinar is now available for replay...
Can you believe summer is almost over and some companies are already done with their Q4 planning? The good news is that there is still time for all of us to get our sites and promotions ready to take advantage of the holiday season. Join PMA...
The PMA recently held a LinkedIn Live webinar entitled “Understanding Coupon Versus Deal Sites: Optimizing Your Program with Both.” Panelists focused on the similiarities and differences between coupon, deal, and cash back publisher models as well as how agencies and brands could work with them....
Last week at Affiliate Summit East, members of the PMA Board of Directors debated the topic of whether coupon, deal, and cashback sites are valuable as publishers. One of the main points of the debate was that although we tend to lump coupon, deal, and...
The PMA recently held a LinkedIn Live webinar entitled "Algorithm and AI Agony: Helping Publishers Survive the Latest Google Changes." Panelists dove deep into the recent Google algorithm changes as well as decreased visibility for publisher sites due to AI. The webinar is now available...
Everywhere we turn these days there is news of changes in Google search results that are impacting affiliate marketers. Whether you believe this is just one more bump in the road for affiliates or that it signals a much bigger shift for our industry, everyone...
Webinar alert for July 9, 2024, at 11am Eastern! Affiliate Summit East will be here before we know it! Will you be joining the PMA in New York City July 29-30 for the conference and all of its festivities? While each Affiliate Summit maintains certain continuities...
The PMA has been talking a LOT about Retail Media Networks (RMNs) recently. Those conversations culminated in a webinar entitled "Retail Media Meets Affiliate: Exploring Opportunities and Challenges." You can now catch the replay of that webinar on LinkedIn. In addition, we are for the...