Webinars

AI Council | Webinars

As part of our continuing series of monthly affiliate marketing webinars, the PMA AI Council will host a webinar to help affiliate managers better use AI in managing affiliate programs. They will discuss and demonstrate connecting your platforms via MCP, basic and advanced reporting capabilities, and how agencies can take […]

Webinars

Did you know that more and more affiliate networks and platforms are creating Model Context Protocols (MCPs) that integrate with your chosen AI assistants (Claude, ChatGPT, etc) to help you query program data using natural language? Are you interested in learning more about how to use MCPs to dive into […]

Publisher Recruitment Council | Webinars

The PMA recently hosted a webinar entitled “Publisher Landscape in an AI Affiliate World: Emerging Recruitment and Partnership Strategies.” This webinar was produced by the PMA Publisher Recruitment and Education Council. The webinar video is now available for replay (Linkedin and YouTube). Key Takeaways: Publisher Evolution & Intersection: Publisher categories are increasingly overlapping (e.g., […]

Webinars

As part of our continuing series of monthly affiliate marketing webinars, the Publisher Recruitment Council will be hosting a panel discussion on the state of publishers from an agency perspective. They will discuss publisher trends in 2026 going beyond AI, emphasizing a holistic approach to affiliate marketing that includes various […]

Influencer Marketing | Webinars

The PMA recently hosted a webinar entitled “Leveraging Influencer Authority to Win the AI Search & LLM Era.” This webinar was a joint effort across the AI Council and the Influencer Council. The webinar video is now available for replay (Linkedin and YouTube). Key Takeaways: The Evolution from SEO to Answer Engine Optimization (AEO): […]

Webinars

As part of our continuing series of monthly affiliate marketing webinars, the PMA will be exploring the combination of two of our councils: AI and Influencer. Join PMA members for a free webinar entitled “Leveraging Influencer Authority to Win the AI Search & LLM Era.” The webinar will be held via LinkedIn […]

Compliance | Webinars

The PMA recently hosted a webinar entitled “Compliance & Conversion: The FinTech Affiliate Balancing Act.” This webinar was a joint effort across several member groups, notably the PMA Compliance Council. The webinar video is now available for replay (Linkedin and YouTube). We are thankful to our sponsor for this webinar — CJ Key Takeaways: Understanding […]

Webinars

The PMA recently hosted a webinar entitled “NextGen Reverse Mentoring: Unlocking Fresh Affiliate Marketing Perspectives.” This webinar was a unique opportunity for up-and-coming professionals in the affiliate industry to share how their generation views affiliate and influencer marketing. It was one of our highest reviewed webinars by attendees ever! The webinar video […]

Webinars

As part of our continuing series of monthly affiliate marketing webinars, the PMA will be diving into the specialized area of FinTech and how it operates in performance marketing. Join PMA members for a free webinar entitled “Compliance & Conversion: The FinTech Affiliate Balancing Act.” The webinar will be held via LinkedIn […]

Webinars

The PMA recently hosted a webinar entitled “The Consumerization of B2B: Winning with Affiliate & Influencer Marketing.” Unlike most of our content, this particular panel was made up of members of various PMA Councils, including Measurements & Insights, Influencer, and Retailers & Merchants. The diversity of council representation demonstrated the way that […]