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Webinars

The Publisher Recruitment Council of the PMA recently held a LinkedIn Live webinar entitled "CLO Meets Affiliate Marketing: Unlocking Insights and Opportunities in Card-Linked Offers.”  The webinar is now available for replay on both LinkedIn and YouTube. However, if you watch the LinkedIn version, you will...

One of the goals of the Performance Marketing Association is to help educate the industry about new affiliate marketing opportunities. Over the last few months, the Publisher Recruitment Council has been talking a lot about Card-Linked Offers and how they are being used in affiliate...

As part of our continuing series of monthly affiliate marketing webinars, the PMA Measurements and Insights Council will be analyzing our latest survey results as part of the release of our newest whitepaper. Join PMA members for a free webinar entitled “2024 Performance Marketing Survey: U.S. Brand...

The PMA recently held a LinkedIn Live webinar entitled “Affiliate Q4 Countdown: Strategies for Holiday Season Success.” Panelists focused on important dates for Q4, communications advice, key data and metrics to leverage, common mistakes to avoid, last-minute opportunities, and more. The webinar is now available for replay...

The PMA recently held a LinkedIn Live webinar entitled "Algorithm and AI Agony: Helping Publishers Survive the Latest Google Changes." Panelists dove deep into the recent Google algorithm changes as well as decreased visibility for publisher sites due to AI. The webinar is now available...