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New PMA Webinar: The FinTech Affiliate Balancing Act

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Webinars

New PMA Webinar: The FinTech Affiliate Balancing Act

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As part of our continuing series of monthly affiliate marketing webinars, the PMA will be diving into the specialized area of FinTech and how it operates in performance marketing.

Join PMA members for a free webinar entitled “Compliance & Conversion: The FinTech Affiliate Balancing Act.” The webinar will be held via LinkedIn on April 7, 2026, at 1pm Eastern. Registration is open now and will allow you live viewing (with Q&A) plus immediate access to the video replay.

We are thankful to our sponsor for this webinar — CJ

This webinar is for: brands and agencies that manage or are launching FinTech product or service programs, FinTech publishers, any publishers who promote the programs or are considering promoting the programs, and any networks.

Agenda Includes:

  • Fintech, finance, and finserve as defined in the affiliate space
  • How the affiliate channel is dominating in lead quality and customer lifetime value
  • Structuring payouts to account for sales cycle
  • Disclosure issues and compliance recommendations
  • When finance crosses non-finance apps
  • Increasing use of AI and LLMs for researching financial products

Panelists will be:

  • Jessica Robinson, AMP
  • Christopher McFarland, CJ
  • Gayla Huber, IntegriShield
  • Jeannine Crooks, Sled Dog Consulting
  • Tricia Meyer, PMA (Moderator)

About Our Sponsor: CJ

CJ is a commerce media network powered by its connected commerce platform. CJ unifies performance marketing across affiliate, social commerce, AI platforms, retail media, and lead generation. Backed by unparalleled data and a purpose-built platform, CJ helps advertisers, agencies, publishers, and creators drive intelligent growth at scale. As the industry’s largest and most trusted partnership ecosystem, CJ serves brands across retail, travel, finance, telco, and home services—connecting every touchpoint from discovery to action and engaging billions worldwide.

Visit www.cj.com to learn more.

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Tricia Meyer

Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.
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