As part of our continuing series of monthly affiliate marketing webinars, the PMA Measurements and Insights Council will be analyzing our latest survey results as part of the release of our newest whitepaper. Join PMA members for a free webinar entitled “2024 Performance Marketing Survey: U.S. Brand...
Every three years, the PMA conducts an industry-wide survey that measures through the networks and publishers the size of affiliate marketing in the U.S. as well as other metrics related to verticals and ROI. This year, in between studies, the PMA Measurements and Insights Council...
Over the last year, the Performance Marketing Association has been working toward industry best practices regarding DSPs (Downloadable Software Publishers). The first PMA effort on this subject was the PMA Compliance Council's whitepaper entitled "DSP: A Quick Reference Guide." After holding a webinar and several focus...
The PMA Measurements and Insights Council recently presented a webinar entitled Conquer Tracking Issues to Lift Conversions. The video replay of that webinar is now available for anyone to watch on Linkedin. According to a recent PMA poll, publishers are seeing major issues in tracking....
The following is a Quick Survey being conducted by the PMA's Measurements and Insights Council. All answers will be kept strictly confidential and email addresses will only be used for deduplication or in the event you would like the PMA to reach out to you...
Download the results of the 2017 PMA Salary Survey....
Complete the PMA Salary Survey before Friday and you will receive a free copy of the final report....
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] We're happy to announce that our third Performance Marketing Industry Salary Survey is now open. Much like the salary surveys we conducted in 2014 and 2016, the results of this survey give you the opportunity to see how your...
Over 750 consumers responded to our survey asking reasons that they shop online. ...
The Measurements and Insights Council is conducting a quick online shopping survey and seeks help from PMA members to share the survey. ...
Five years ago today the first formal trade organization was formed to represent the interests of the multi-billion performance marketing industry. In 2008 leaders of the performance marketing industry came together to form a not-for-profit organization that would connect, inform and advocate on behalf of this...
