measurement

measurement

You can't attend a conference or spend 5 minutes on LinkedIn without getting pulled into some kind of conversation about AI and affiliate marketing. The PMA conducted its first survey on the topic over 2 years ago and it's AMAZING how much has changed since then. The PMA Measurements and […]

measurement | Webinars

As part of our continuing series of monthly affiliate marketing webinars, the PMA Measurements and Insights Council will be analyzing our latest survey results as part of the release of our newest whitepaper. Join PMA members for a free webinar entitled “2024 Performance Marketing Survey: U.S. Brand Results and Analysis.” The webinar […]

measurement

Every three years, the PMA conducts an industry-wide survey that measures through the networks and publishers the size of affiliate marketing in the U.S. as well as other metrics related to verticals and ROI. This year, in between studies, the PMA Measurements and Insights Council is undertaking a shorter survey […]

measurement

Over the last year, the Performance Marketing Association has been working toward industry best practices regarding DSPs (Downloadable Software Publishers). The first PMA effort on this subject was the PMA Compliance Council's whitepaper entitled "DSP: A Quick Reference Guide." After holding a webinar and several focus groups, the Measurements and […]

measurement

The PMA Measurements and Insights Council recently presented a webinar entitled Conquer Tracking Issues to Lift Conversions. The video replay of that webinar is now available for anyone to watch on Linkedin. According to a recent PMA poll, publishers are seeing major issues in tracking. What does everyone need to […]

attribution | measurement

The following is a Quick Survey being conducted by the PMA's Measurements and Insights Council. All answers will be kept strictly confidential and email addresses will only be used for deduplication or in the event you would like the PMA to reach out to you for further information. Please only […]

Industry News and Events | measurement | PMA Happenings

Download the results of the 2017 PMA Salary Survey.

measurement

Complete the PMA Salary Survey before Friday and you will receive a free copy of the final report.

measurement

We're happy to announce that our third Performance Marketing Industry Salary Survey is now open. Much like the salary surveys we conducted in 2014 and 2016, the results of this survey give you the opportunity to see how your company salary structure matches up across the industry, among your peers and competitors. Who […]

eCommerce | Industry News and Events | measurement

Over 750 consumers responded to our survey asking reasons that they shop online.