New PMA Survey for Brands and Agencies
FollowEvery three years, the PMA conducts an industry-wide survey that measures through the networks and publishers the size of affiliate marketing in the U.S. as well as other metrics related to verticals and ROI. This year, in between studies, the PMA Measurements and Insights Council is undertaking a shorter survey through brands and agencies that is based around some of the same verticals and categorizations.
The Council is asking that any interested brands or the agencies that represent them fill out a survey based on U.S. data for the last 12 months. While only 8 questions are required, there are options to provide additional information that the Council will use as well.
You do not need to be a member of the PMA to participate.
Brands and agencies can fill out the form for single brands. Alternatively, agencies can download a form and include multiple brands on that form if it is easier.
The survey will close July 31, 2024, but the sooner the results start coming in, the better we will know how to proceed with the results based on the volume of submissions that we are receiving.
Submissions are anonymous and no individual data will be shared with the Council or in the results. However, any submission that includes an email address will receive an early sneak peek of the results.
Click here to learn more as well as find both the survey form and the downloadable version.
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