[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"]
We're happy to announce that our third Performance Marketing Industry Salary Survey is now open. Much like the salary surveys we conducted in 2014 and 2016, the results of this survey give you the opportunity to see how your...
New metrics and methods for measuring the success of a marketing campaigns performance are being tried and tested.
While a standard has never been established, besides conversions, CPM and CTR are considered “leading indicators” gauging the success of a performance marketing campaign. CPM and CTR often form the basis for initial optimizations on distribution as well as creative. However, this can be problematic since these metrics do not really capture the whole story in terms of the value that any aspect of given campaign can provide.
CPM and CTR can still provide valuable insight. But you just need to view them as a part of a bigger picture.
The concept of attribution modeling can shed some more light on this. Attribution modeling means that you must identify a set of advertising impressions that lead to a conversion. It’s an important facet of a campaign because it helps you figure out what led someone to engage in a behavior, which can lead to a conversion.
Our conversations and activities many times center on how can the PMA, it’s members and this particular committee provide better data and insight on our industry to allow advertisers, publishers, agencies and networks do their job better, but also represent the channel more effectively and defend the sales attributed to it. It’s conversations like these that I love.
Jim Sterne, Founder of the eMetrics Summit and co-founder and current Chairman of the Digital Analytics Association will be one of the Keynote speakers at Affiliate Management Days (AM Days) taking place April 16-17, 2013 in San Francisco.
Jim’s keynote, The Human Side of Analytics, will...