Sending commercial emails to consumers in Canada is about to get more complicated. The Canada Anti-Spam Law (“CASL”) goes into effect today, July 1, 2014.
The new legislation has more stringent requirements on the use of commercial email than the U.S. does. Any business that relies on commercial email to reach consumers in Canada is well advised to become intimately familiar with the requirements, prohibitions, and consequences of non-compliance.
So what exactly should you be doing in order to make sure that your email policies and practices comply with the Canada Anti-Spam Law? Download “PMA Compliance Council Guide to the Canada Anti-Spam Law” at no charge by completing the form to the right.