Why aren’t you using Email? What’s wrong with you people?
A very weird phenomenon is happening: Email Publishing has crazy good results, and yet the usage by advertisers and agencies is on the decline. It’s extremely unusual for a marketing method that delivers consistently great results to be under-utilized in this space (over-exploitation usually happens).
Did you know:
- Conversion rates can be 5-10x other performance marketing methods?
- Branding control is very high?
- Consumers still love email! In a recent PMA consumer study, 81% of consumers said they open emails from advertisers and publishers from whom they’ve used a coupon or offer?
The PMA Email Council would like to figure out why there is this disconnect, and see if there’s a way to solve problems associated with working with email publishers. If you are an Agency or Advertiser, we’d appreciate a few minutes of your time to answer some questions about Email publishers. This is a completely anonymous survey. We don’t even want to know who you are.
Here’s a little more information: