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Why aren’t you using Email? What’s wrong with you people?

Why aren’t you using Email? What’s wrong with you people?

email symbolA very weird phenomenon is happening: Email Publishing has crazy good results, and yet the usage by advertisers and agencies is on the decline. It’s extremely unusual for a marketing method that delivers consistently great results to be under-utilized in this space (over-exploitation usually happens).

Did you know:

  • Conversion rates can be 5-10x other performance marketing methods?
  • Branding control is very high?
  • Consumers still love email! In a recent PMA consumer study, 81% of consumers said they open emails from advertisers and publishers from whom they’ve used a coupon or offer?

The PMA Email Council would like to figure out why there is this disconnect, and see if there’s a way to solve problems associated with working with email publishers. If you are an Agency or Advertiser, we’d appreciate a few minutes of your time to answer some questions about Email publishers. This is a completely anonymous survey. We don’t even want to know who you are.

Visit the Advertiser and Agency survey here.

Here’s a little more information:

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Performance Marketing Association

The Performance Marketing Association (PMA) is a non-profit trade association founded in 2008. It is the only trade association representing the performance marketing industry.

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1 Comment
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