Coupons and Deals

Coupons and Deals

When I first heard about the Amazon "Buy For Me," last spring, I didn't think much of it because it sounded like just another attempt at using AI to move people through a shopping cart. But after encountering it "in the wild," I decided to take it to the PMA […]

Coupons and Deals

Last fall we launched a new series to help everyone get to know our councils. The councils are our PMA member groups that meet monthly to talk about industry issues and create resources such as whitepapers, blog posts, and webinars. Today we are spotlighting the Coupons and Deals Council. Click here to […]

Coupons and Deals | White Papers

In September, the PMA Coupons and Deals Council hosted a webinar entitled "Beyond the Affiliate Coupon Code: The Future of Deals and Discounts." Thanks to Coupon Council Chair, Dylan Bertalli (Affiliate.com), for turning some of the highlights of that webinar into the following content. You can download the entire whitepaper […]

Coupons and Deals | Uncategorized | Webinars

This week, the PMA Coupons and Deals Council hosted a webinar entitled “Beyond the Affiliate Coupon Code, The Future of Deals and Discounts.” It was a great recap of some of the results from our 2025 U.S. Affiliate Marketing Study plus a deep dive into the "whys" behind the coupon and deal […]

Coupons and Deals | Webinars

Earlier this year, the PMA released its 2025 US Affiliate Marketing Industry Study. One of the biggest takeaways from that study was that the share of ad spend on "Coupon and Deal" publishers shifted from 16% in 2021 to 10% in 2024. The PMA Coupon and Deal Council has spent […]

Coupons and Deals | Webinars

Last month Google rolled out a new Google Chrome Web Store "Affilate Ads" Program Policy. Aimed at extensions that monetize through the use of affiliate links, it renewed performance marketing discussions about the overall use of toolbars in the industry. Spurred by the industry discussions that ramped up late in […]

Coupons and Deals

There is no better time to evaluate the effectiveness of affiliate promotions than right after a holiday shopping season. Every industry survey consistenly shows that coupon and deal publishers are an important pillar of affiliate marketing. The PMA Coupons and Deals Council is excited to release a whitepaper entitled "Coupon […]

attribution | Coupons and Deals

Affliate marketers often talk about "last click" attribution, but it is only a part of the story of the performance marketing industry. In fact, since the PMA first drafted this whitepaper in 2018 and included 7 different attribution types, even more have been added. This week, the PMA updated its […]

Coupons and Deals | Webinars

The PMA recently held a LinkedIn Live webinar entitled “Understanding Coupon Versus Deal Sites: Optimizing Your Program with Both.” Panelists focused on the similiarities and differences between coupon, deal, and cash back publisher models as well as how agencies and brands could work with them. The webinar is now available […]

Coupons and Deals | Webinars

Last week at Affiliate Summit East, members of the PMA Board of Directors debated the topic of whether coupon, deal, and cashback sites are valuable as publishers. One of the main points of the debate was that although we tend to lump coupon, deal, and cash back sites together, they […]