attribution

attribution

Earlier this year, the PMA released a revised whitepaper entitled "How Attribution Models Affect an Affiliate Program." As the conversations about attribution have continued across the organization and the industry as a whole, the PMA Councils have continued to take up the issue. The PMA Coupons and Deals Council is […]

attribution | Coupons and Deals

Affliate marketers often talk about "last click" attribution, but it is only a part of the story of the performance marketing industry. In fact, since the PMA first drafted this whitepaper in 2018 and included 7 different attribution types, even more have been added. This week, the PMA updated its […]

attribution | measurement

The following is a Quick Survey being conducted by the PMA's Measurements and Insights Council. All answers will be kept strictly confidential and email addresses will only be used for deduplication or in the event you would like the PMA to reach out to you for further information. Please only […]

attribution | White Papers

Since the inception of the performance marketing industry, the primary form of affiliate attribution has been Last-Click. This means that the last publisher in the clickstream receives 100% of the commission. Although this an easy and simplistic model that has helped build the industry for years, new technology is opening […]

affiliate marketing | attribution | Blogging | Industry News and Events | White Papers

Download a free copy of the 2015 Performance Marketing Glossary from the the PMA Industry Advancement Council.

attribution | Guest Posts | News

New metrics and methods for measuring the success of a marketing campaigns performance are being tried and tested. While a standard has never been established, besides conversions, CPM and CTR are considered “leading indicators” gauging the success of a performance marketing campaign. CPM and CTR often form the basis for […]

affiliate marketing | attribution

In my last blog post I discussed several reasons why multi-touch attribution models, and the different commission philosophies that will spring from that, should raise the hackles of affiliates. If you haven’t read it yet, check it out here. If you have no idea what I’m talking about, check out […]

affiliate marketing | attribution

Each year brings new opportunities and threats to the affiliate space. In the last 12 months, we’ve seen a real push by retailers for multi-touch attribution models that will afford them more insight into the omni-channel journey of their customers and will allow them to more efficiently allocate resources (read […]

affiliate marketing | attribution | Guest Posts | Performance marketing Association | tracking

LinkConnector is an Industry Champion Member of the Performance Marketing Association. Let’s create a scenario. You are an advertiser who pays your publishers a percentage of revenue for each sale a publisher drives through your Performance Marketing program. Let’s assume not all sales are equal since they rarely are. Chances […]

affiliate marketing | attribution | Fraud | Impact Radius | News | performance marketing

Robert Glazer, Founder and Managing Director at Acceleration Partners , a digital strategies and marketing firm, will be moderating a panel at Affiliate Management Days (AM Days)  taking place April 16-17, 2013 in San Francisco. The much anticipated session– called The Role of the Affiliate Network - features all the […]