Guest Posts

AI Council | Guest Posts

(Guest Post from the PMA AI Council, authored by Denis Babaev) Executive Summary After Google I/O on May 19, 2026, the internet exploded with hot takes about the end of SEO. Google made the biggest change to its search business in 25 years. But while the marketing world was laser-focused […]

Guest Posts | Influencer Marketing

Today's post comes from the PMA Influencer Council! Co-Authored by:Stephanie Robbins, Director, Affiliate Practice, Right Side UpCassandra Scarbeck, VP of Brand Partnerships, InfluenceLogic As Affiliate Marketing evolves, managers and creators are finding new ways to optimize and expand their partnerships to better serve brand needs. Relationships are deepening, and the […]

Compliance | Guest Posts | Industry News and Events

AI Regulations in Marketing AI's role in marketing is under increasing scrutiny, with several regulations shaping its use: FTC Guidelines: Emphasize transparency and truthfulness in AI-generated content. GDPR: Enforces strict data protection standards in the EU. CCPA: Similar to GDPR, it mandates transparency in data collection and usage in California. […]

Compliance | Email Compliance | Guest Posts

Email is the old kid on the block when it comes to digital marketing. The channel has been around since 1978 when the very first unsolicited email marketing campaign was sent to about 400 recipients promoting a computer system. The campaign was a wild success by any standard, generating millions […]

Email Best Practices | Guest Posts

Email marketing has been around for over 40 years and a part of affiliate marketing since its inception. With all that, we don’t talk about the email channel all that often. It’s largely because, having been around for so long, a lot of the issues with compliance and best practices […]

Guest Posts | Influencer Marketing

As we head into 2023, the influencer channel is becoming an ever more enticing slice of the marketing pie.  The team at Hello Partner (previously PerformanceIN and Talking Influence) have been present in the influencer marketing space since 2017, which is when the Influencer Marketing Show (IMS) first launched as […]

Compliance | FTC | Guest Posts

President Biden is beginning to give some visibility into the changes he intends to make to the departments that enforce the laws that most closely impact performance marketing. His approach is first becoming clear at the two agencies most closely tied to performance marketing: the Consumer Financial Protection Bureau (CFPB) […]

affiliate marketing | Blogging | Guest Posts | Human Resources | News

Paycheck Protection Program – Is This For Me? In response to the Coronavirus epidemic and the disastrous effect it is having on the United States economy, Congress passed and the President signed the Coronavirus Aid, Relief and Economic Security Act (or the “CARES Act”) which includes the Paycheck Protection Program […]

Advertising Practices | affiliate marketing | Guest Posts | Impact Radius | Search Marketing

I’m no investment consultant, but I know a little bit about diversification — it’s the practice of spreading investments around so that your exposure to risk associated with any one asset or category is limited. A typical diversified portfolio contains a mix of fixed income, stocks and commodities — these […]

affiliate marketing | Guest Posts

For those struggling with efficiency and time management, Q4 may prove especially difficult. To help get through this busy and stressful season, here are a few of my favorite tips. Start planning early This suggestion might come a tad late as Q4 is already underway, but we can all us […]