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About the PMA

As you have likely already heard, the Performance Marketing Association recently announced that I have been hired as the new Executive Director. This is a significant step forward for the organization because the Board of Directors and Council chairs have been performing the bulk of...

The Coupons & Deals Council is working on a Merchant Best Practices document that will provide helpful information for advertisers new to the performance marketing industry. Affiliate marketing can be overwhelming with its abundant use of different terms and concepts. Our goal is to have...

Last week at a PMA board meeting in Las Vegas, I humbly accepted the role of President of our Board of Directors. I’m excited about the role, but I’d be lying if I said I wasn’t equally intimidated by it. I have some pretty big...

2015 was a busy year for the Performance Marketing Association Councils. Throughout the year each Council worked on various projects, whitepapers, and infographics. Here are a few of the most popular that you might have missed.The Benefits of Using Affiliate Links Over Adsense, For Bloggers:...

The US Supreme Court announced today that they have officially denied the petitions filed by Amazon and Overstock, to appeal New York’s affiliate nexus tax law.

We are terribly disappointed in this outcome. There are over 80,000 online affiliate marketers in the US who have had their incomes devastated by various states’ attempts to regulate interstate commerce. Aside from the different rulings from Illinois and New York, the laws don’t work. They don’t compel e-retailers to collect sales tax. The states who have passed these laws have actually lost income tax revenue from the small businesses forced to move out-of-state or down-size.

Today, November 26th, 2013, the Supreme Court announced some cases it would grant review, and the Court did not include the Amazon/Overstock petition in its list of considered cases.   There is a chance the petition is being held over for review or for a later conference. We will know more on Monday December 2nd, when the Court lists the cases that are officially denied.