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What You Missed from the PMA in 2017

What You Missed from the PMA in 2017

Even if you read every newsletter and watch for our social media posts, you probably missed something the Performance Marketing Association did last year. Here’s a quick wrap-up of some of the most important things we accomplished in 2017.

We certainly had a productive year, and I expect to see even more in 2018 with some really big initiatives including an industry-wide survey on the size and scope of affiliate marketing in the United States as well as closer work with the FTC on affiliate link disclosure.

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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. You can find her on Twitter @SunshineTricia.

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