As part of our continuing series of monthly affiliate marketing webinars, the PMA will be exploring the combination of two of our councils: AI and Influencer. Join PMA members for a free webinar entitled “Leveraging Influencer Authority to Win the AI Search & LLM Era.” The webinar will...
The PMA recently hosted a webinar entitled “Compliance & Conversion: The FinTech Affiliate Balancing Act.” This webinar was a joint effort across several member groups, notably the PMA Compliance Council. The webinar video is now available for replay (Linkedin and YouTube). We are thankful to our sponsor for this webinar...
The PMA recently hosted a webinar entitled “NextGen Reverse Mentoring: Unlocking Fresh Affiliate Marketing Perspectives.” This webinar was a unique opportunity for up-and-coming professionals in the affiliate industry to share how their generation views affiliate and influencer marketing. It was one of our highest reviewed webinars by...
As part of our continuing series of monthly affiliate marketing webinars, the PMA will be diving into the specialized area of FinTech and how it operates in performance marketing. Join PMA members for a free webinar entitled “Compliance & Conversion: The FinTech Affiliate Balancing Act.” The webinar will...
The PMA recently hosted a webinar entitled “The Consumerization of B2B: Winning with Affiliate & Influencer Marketing.” Unlike most of our content, this particular panel was made up of members of various PMA Councils, including Measurements & Insights, Influencer, and Retailers & Merchants. The diversity of council...
As part of our continuing series of monthly affiliate marketing webinars, the PMA will be doing something a little different in March. We're flipping the script and inviting a panel of rising stars in the industry to help us understand how the next generation of...
As part of our continuing series of monthly affiliate marketing webinars, the PMA will be diving into the specialized area of B2B (Business to Business) marketing and how it operates in our industry. Join PMA members for a free webinar entitled “The Consumerization of B2B: Winning with...
As the newly-formed PMA AI Council launches, we are excited to announce that the chair of the council will be Michelle Morgan, Acceleration Partners. More about Michelle: Michelle Morgan is the Senior Director of Publisher Development at Acceleration Partners, where she leads a global team...
The PMA Measurements and Insights Council recently hosted a webinar entitled “Rewarding Publisher Influence in LLMs: Redefining Publisher Value in a Generative AI World.” The webinar came from the results of our recent AI and affiliate marketing study, which is now available for free download. The webinar video is...
Last fall, the PMA Measurements and Insights Council launched a survey of affiliate marketers to explore how they’re using AI in their work. One of the questions they asked was around website citations that AI tools use to generate responses and how they will impact...
The PMA is ready for Affiliate Summit in Las Vegas next week. Stop by our booth in the Meet Market (1709) to learn what the PMA has been up to and what our plans are for this year. (Plus members can pick up their member ribbons to...
Join the Performance Marketing Association at Affiliate Summit West 2026 for an opportunity to network with other industry innovators and influencers. This is a PMA members only event and requires registration in advance. New Name, New Time! (Same great event) Meet us Tuesday, January 13, 2026, from 8:30...