The Performance Marketing Association has long tackled the issue of toolbar and browser extension technologies in various ways, including webinars, best practice guides, and a comparison of how networks treat them. As conversations have continued, members discussed the need for the PMA to issue a...
As part of our continuing series of monthly affiliate marketing webinars, the Publisher Recruitment Council will be hosting a panel discussion on the state of publishers from an agency perspective. They will discuss publisher trends in 2026 going beyond AI, emphasizing a holistic approach to...
Most of the time when I write here, it's educational or informational advice on behalf of the PMA. This post is just from me. (I hope our BOD won't mind!) This week, I had the privilege of hosting the PMA Member Mixer at Affiliate Summit. Over...
Affiliate Summit East is almost here, and the Performance Marketing Association is busy making plans! If you are a member and haven’t RSVPd yet for our Member Mixer, be sure to get registered before the tickets are gone. Members and non-members alike can visit us at...
The PMA is excited to announce that we are forming a new council specifically for those interested in B2B in affiliate marketing. The chair of that new council will be Adam Glazer, Partner Commerce. More about Adam: Adam Glazer is the Founder and President of Partner Commerce,...
Join the PMA at Affiliate Summit East 2026 for an opportunity to network with other industry innovators and influencers. PMA members are given priority for this event, with a limited number of tickets available for non-members who would like to experience our membership. The event will...
The PMA recently hosted a webinar entitled “Leveraging Influencer Authority to Win the AI Search & LLM Era.” This webinar was a joint effort across the AI Council and the Influencer Council. The webinar video is now available for replay (Linkedin and YouTube). Key Takeaways: The Evolution from SEO to Answer...
As part of our continuing series of monthly affiliate marketing webinars, the PMA will be exploring the combination of two of our councils: AI and Influencer. Join PMA members for a free webinar entitled “Leveraging Influencer Authority to Win the AI Search & LLM Era.” The webinar will...
The PMA recently hosted a webinar entitled “Compliance & Conversion: The FinTech Affiliate Balancing Act.” This webinar was a joint effort across several member groups, notably the PMA Compliance Council. The webinar video is now available for replay (Linkedin and YouTube). We are thankful to our sponsor for this webinar...
The PMA recently hosted a webinar entitled “NextGen Reverse Mentoring: Unlocking Fresh Affiliate Marketing Perspectives.” This webinar was a unique opportunity for up-and-coming professionals in the affiliate industry to share how their generation views affiliate and influencer marketing. It was one of our highest reviewed webinars by...
As part of our continuing series of monthly affiliate marketing webinars, the PMA will be diving into the specialized area of FinTech and how it operates in performance marketing. Join PMA members for a free webinar entitled “Compliance & Conversion: The FinTech Affiliate Balancing Act.” The webinar will...
The PMA recently hosted a webinar entitled “The Consumerization of B2B: Winning with Affiliate & Influencer Marketing.” Unlike most of our content, this particular panel was made up of members of various PMA Councils, including Measurements & Insights, Influencer, and Retailers & Merchants. The diversity of council...