Compliance

Compliance | Webinars

The PMA recently hosted a webinar entitled “Compliance & Conversion: The FinTech Affiliate Balancing Act.” This webinar was a joint effort across several member groups, notably the PMA Compliance Council. The webinar video is now available for replay (Linkedin and YouTube). We are thankful to our sponsor for this webinar — CJ Key Takeaways: Understanding […]

Compliance | FTC

Consumers often rely on reviews to help them choose between everything from home repair companies to apartments to lawyers.  When those reviews reflect honest feedback from real people who have actually used a product or service, the feedback can be invaluable.  Reviews can also encourage people to take a chance […]

Compliance

Update: An amended complaint was filed January 22, 2026. This complaint is much more robust, including newly discovered information regarding the ways that Honey was allegedly avoiding detection by compliance teams. In addition, it contains allegations that networks had been in communication with Honey about its violations for years and […]

Compliance

We recently launched a new series to help everyone get to know our councils. The councils are our PMA member groups that meet monthly to talk about industry issues and create resources such as whitepapers, blog posts, and webinars. Today we are spotlighting the Compliance Council. Click here to read more […]

Compliance

The Federal Trade Commission recently enacted the Made in USA Labeling Rule and updated its “Complying with the Made in USA Standard” business guidance. Both reinforce the “all or virtually all” standard. The following constitute key strategies and considerations for advertisers and manufacturers  when designing and implementing compliance and remediation […]

Compliance

Although the FTC has not recently announced any new endorsement disclosure cases, a consumer has taken up the issue by filing a class action lawsuit in California. On April 11, 2025, Ligia Negreanu filed suit against Revolve Group (an apparel brand) along with three influencers, Cindy Mello, Tika Camaj, and […]

Compliance

The affiliate world is buzzing today with news of a new Google Chrome Web Store "Affiliate Ads" Program Policy. The full policy can be read here. Although the entire policy is directed at browser extensions that use affiliate links, the key provisions are: Affiliate cookies can only be set when […]

Compliance | Webinars

Compliance may not be one of your favorite performance marketing topics (or maybe it is?), but it is still one of the most important. As part of our continuing series of monthly affiliate marketing webinars, the PMA Compliance Council will be hosting a round-table of experts in various areas of […]

Compliance

Updated 03/03/25: The Treasury Department said on March 2 that the agency will not enforce the Corporate Transparency Act's Beneficial Ownership Information rule as written. The rule will supposedly be refined in the future to only apply to international companies conducting business within the U.S. You can check the FinCEN […]

Compliance | Guest Posts | Industry News and Events

AI Regulations in Marketing AI's role in marketing is under increasing scrutiny, with several regulations shaping its use: FTC Guidelines: Emphasize transparency and truthfulness in AI-generated content. GDPR: Enforces strict data protection standards in the EU. CCPA: Similar to GDPR, it mandates transparency in data collection and usage in California. […]