FTC

FTC

When Brook Schaaf sent me the link to this paper, he said he thought that I might like to "nerd out on" it, and he was right! It's times like this when I most value the years I spent in law school having to summarize thousands of pages of case […]

Compliance | FTC

Consumers often rely on reviews to help them choose between everything from home repair companies to apartments to lawyers.  When those reviews reflect honest feedback from real people who have actually used a product or service, the feedback can be invaluable.  Reviews can also encourage people to take a chance […]

Compliance | FTC

Compliance may not be most people's favorite affiliate marketing topic, but some days the news is just too big not to share in the hopes of starting conversations. If you are in the PMA member Slack, you know that a couple of really interesting things happened in the last 24 […]

Compliance | FTC

On August 14, 2024, the Federal Trade Commission announced a Final Rule combatting fake consumer reviews and testimonials by prohibiting their sale or purchase (the “Rule” or “Final Rule”).  The long-awaited Rule allows the FTC to strengthen enforcement, seek monetary civil penalties against violators and deter AI-generated fake reviews. “Fake reviews not […]

FTC

The Federal Trade Commission (FTC) has recently announced significant amendments to the Telemarketing Sales Rule (TSR), which came into effect in March 2024. These updates reflect the FTC’s ongoing efforts to combat fraudulent and abusive telemarketing practices while providing stronger protections for consumers and adapting to changes in the telemarketing […]

FTC

Although it's only performance marketing adjacent, new warning letters sent to two trade associations and 12 influencers give us new insight into the way that the FTC is applying the recentlly updated disclosure standards (Guides Concernging the Use of Endorsements and Testimonials in Advertising). The trade associations paid the influencers […]

Compliance | FTC | Industry News and Events

Everyone knows that the FTC Endorsement Guides are a subject near and dear to my heart. As a lawyer-turned-affiliate marketer, they stand at the intersection of my two careers. It turns out, I'm not the only one who loves to study and discuss them--especially when they are totally updated! With […]

Compliance | FTC

In April 2021, the Federal Trade Commission asked Congress to pass legislation reviving the agency’s authority to return money to consumers harmed by law violations and keep illegal conduct from reoccurring. Testifying on behalf of the Commission, Acting FTC Chairwoman Rebecca Kelly Slaughter told a subcommittee that recently introduced legislation […]

Compliance | FTC | Guest Posts

President Biden is beginning to give some visibility into the changes he intends to make to the departments that enforce the laws that most closely impact performance marketing. His approach is first becoming clear at the two agencies most closely tied to performance marketing: the Consumer Financial Protection Bureau (CFPB) […]

affiliate marketing | FTC | Industry News and Events

In light of the FTC's recent statement, "Regarding the Endorsement Guides Review," the PMA will be compiling member feedback to submit commentary to the FTC on the Endorsement Guidelines. Per their request for public comment (FTC Seeks Public Comment on Its Endorsement Guidelines), we will be presenting comments on behalf […]