(805) 233-7987

364 East Main St. Suite 444 Middletown, DE 19709

Top

affiliate marketing

The Benefits of Performance Marketing for Bloggers The Performance Marketing Association (“PMA”) Publisher Recruitment Council is pleased to release "The Benefits of Performance Marketing for Bloggers" outlining the key benefits of integrating performance marketing into a blog monetization strategy. Affiliate Marketing and Blogging Are A Natural Fit While many bloggers...

In my last blog post I discussed several reasons why multi-touch attribution models, and the different commission philosophies that will spring from that, should raise the hackles of affiliates. If you haven’t read it yet, check it out here.

If you have no idea what I’m talking about, check out this PMA post from Lisa Picarille on Attribution.

So why should affiliates embrace multi-touch attribution? There are many reasons why, but allow me to address the ones that I think are most important.

IT’S HAPPENING WITH OR WITHOUT YOU

A little harsh, I know, but it’s true. This is happening whether affiliates and our industry embraces it or not. So you can be part of the conversation or deal with the consequences of your business and our industry not being a part of the discussion. Learn about this concept, ask your advertisers about it, and become their go-to-guy for this type of information. You’ll be better positioned to offer assistance and ensure accurate commissions for you in the future.