If you are anywhere online these days, you have heard about Threads, the new Meta app that is attempting to be a Twitter alternative. Setting aside all of the politics and personalities behind the situation, it's clear that Threads is getting some traction, at least...
Everyone is talking about ChatGPT these days, but we would like to talk about AI and affiliate marketing specifically. Save the date for a webinar on Thursday, April 20, at 2pm Eastern time with the PMA Compliance Council and special guest PMA member Eric Nagel....
Thanks to the Coupons and Deals Council, led by Craig McGlynn of ParterCentric, for this timely and informative post! The year 2020 has been a bumpy road. For those in online retail, this road is now passing through the holiday shopping season, and at least for...
All indicators point to the need of affiliate now more than ever before. Brands should diversify their revenue streams and the affiliate channel's pay for performance and not for access model allows advertisers to mitigate advertising risk....
As part of the PMA Industry Advancement Council's quarterly webinar series, the PMA will be hosting a member webinar to discuss the impact of COVID-19 on the affiliate marketing industry. The webinar will be held Wednesday, April 29 at 2pm Eastern. Panelists will include:...
Thanks to the Coupons and Deals Council, chaired by Craig McGlynn of ParterCentric for pulling this post together! Life has suddenly changed due to the global “Shelter in Place” phenomenon we have experienced in the early months of 2020. For huge segments of the population,...
Paycheck Protection Program – Is This For Me? In response to the Coronavirus epidemic and the disastrous effect it is having on the United States economy, Congress passed and the President signed the Coronavirus Aid, Relief and Economic Security Act (or the “CARES Act”) which includes the Paycheck Protection Program...
In light of the FTC's recent statement, "Regarding the Endorsement Guides Review," the PMA will be compiling member feedback to submit commentary to the FTC on the Endorsement Guidelines. Per their request for public comment (FTC Seeks Public Comment on Its Endorsement Guidelines), we will...
The Performance Marketing Association is excited to announce that the 2018 Performance Marketing Study is now available for anyone to download for free. Following the PMA's presentation of the results at Affiliate Summit West last week, the report is now publicly available. For the last two...
I’m no investment consultant, but I know a little bit about diversification — it’s the practice of spreading investments around so that your exposure to risk associated with any one asset or category is limited. A typical diversified portfolio contains a mix of fixed income,...
For those struggling with efficiency and time management, Q4 may prove especially difficult. To help get through this busy and stressful season, here are a few of my favorite tips. Start planning early This suggestion might come a tad late as Q4 is already underway, but we...
Consumers today have access to a ton of information about products and services online. Reviews are central to many shopping experiences on retailer websites and reviews and recommendations are readily available on websites and in social media. This content provides consumers with a wealth of valuable...
